Bing Ads
We help both emerging and established brands accelerate their growth as a full-service planning, design, and digital marketing agency.
What we do
BACKSPACE is an excellent choice for leveraging the unique capabilities of Bing Ads. Our deep expertise in pay-per-click (PPC) advertising strategies and proficiency with Bing’s platform allow us to enhance your brand’s online presence. We specialize in creating effective and cost-efficient Bing ad campaigns.
The Power of Bing in PPC Advertising
People often overlook the value of Bing Ads, but they can help you reach a diverse audience, including a significant number of older users. With less competition than some other platforms, Bing Ads can achieve higher ad placements at a lower cost per click. This makes Bing Ads a valuable component of a comprehensive PPC strategy.
Company stats
We’ve helped our clients generate over $250 million in revenue from ads, and every day we continue to add to that total.
Profit
With over ten years of experience in digital marketing, we have a deep understanding of every aspect of the field. We’re also committed to continuous learning and improvement every day.
Years
We’ve helped companies of all sizes and industries strengthen their brands and create projects that drive more traffic, increase sales, and boost revenue.
Projects
to successful Bing Ad Campaigns
Your team can monitor key success indicators across all ad and email platforms in real time using your data dashboard.
We use complex data analytics and insights to help them make decisions about their plans. Their method is based on data, which lets them target ads more accurately, keep improving them, and get better returns on investment for their clients.
Our design team is renowned for creating ads that are both visually appealing and engaging. They excel at crafting compelling stories, interactive features, and innovative ad formats that capture attention and boost audience involvement.
BACKSPACE has built strategic partnerships with top advertising networks, platforms, and industry leaders. These relationships provide our clients with access to premium inventory, exclusive opportunities, and valuable industry insights, enhancing the overall effectiveness of their advertising efforts.
BACKSPACE® boasts a team of seasoned professionals with extensive expertise in Bing Ads. Their years of experience in digital advertising ensure that your projects are in capable hands.
BACKSPACE® leverages advanced data analytics to identify optimal keywords, enhance sales strategies, and continuously refine your Bing Ads campaigns, ensuring a better return on investment (ROI).
Our creative team excels at designing ads and visuals that capture your target audience’s attention and encourage them to engage with and purchase from you.
We offer detailed and transparent reporting, providing insights into your campaign performance and enabling data-driven decisions to help you achieve your advertising goals.
Testimonials
Success stories
Odd Sox
Odd Sox is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
Odd Sox
Odd Sox is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
Odd Sox
Odd Sox is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
01.
Client Consultation and Objective Definition
BACKSPACE begins the process by conducting an in-depth meeting with the client to understand the brand’s objectives, target audience, and key performance indicators (KPIs). During this phase, we establish clear goals for the Bing Ads campaign, such as increasing website visits, boosting sales, or enhancing brand awareness.
02.
Keyword Research and Strategy Development
For each brand’s niche, our team conducts thorough keyword research to identify the most effective and relevant terms. Based on this research, we develop a Bing Ads strategy, selecting the optimal keywords and ad groups to maximize the effectiveness of each campaign.
03.
Creative Ad Creation
Our creative team crafts compelling ad copy and visuals that align with the brand’s message and resonate with the audience. This includes creating engaging headlines, summaries, and ad elements designed to capture attention and encourage clicks.
04.
Campaign Management and Optimization
BACKSPACE continuously monitors the Bing Ads campaign, adjusting keyword bids, ad scheduling, and targeting settings in real time. We analyze performance metrics such as conversion rates, click-through rates (CTR), and return on ad spend (ROAS). Based on these insights, we refine the strategy to achieve optimal results and the highest return on investment (ROI) for your business.
05.
Reporting and Analysis
We provide comprehensive reports and analyses on the performance of the Bing Ads campaign, offering insights into key metrics and highlighting areas for improvement. This step keeps clients informed and enables data-driven decision-making, ensuring that the Bing Ads services deliver the desired results for the brand.
BACKSPACE
Bing Ads Services
01.
Account Setup and Management
Brands can rely on BACKSPACE to set up a Microsoft Advertising account, create a robust campaign structure, and manage it to align with their goals. This involves continuous optimization to ensure peak efficiency and effectiveness.
02.
Keyword Research and Bid Optimization
BACKSPACE conducts in-depth keyword research to identify high-impact terms related to the brand’s products. We optimize bids for these keywords and use negative keywords to exclude irrelevant traffic, ensuring that the budget is used efficiently and effectively.
03.
Creative Ad Development and Refinement
BACKSPACE designs ads with engaging copy and visuals tailored to the target audience. We continually test and refine these elements to enhance click-through and conversion rates.
04.
Precision Bid Management
BACKSPACE employs strategic bid management to optimize the brand’s advertising spend across campaigns, ad groups, and keywords. We base our decisions on performance data and market trends to ensure the most effective allocation of resources.
05.
E-commerce Optimization with Shopping Campaigns
BACKSPACE manages Bing Shopping Campaigns for e-commerce brands, optimizing product feeds to ensure that products appear prominently in Bing’s search results and drive direct sales.
06.
Seamless Integration with Digital Marketing Efforts
BACKSPACE helps Microsoft Advertising programs connect with other digital marketing platforms, such as SEO, social media, and email marketing. This makes a unified and effective brand online marketing plan.
07.
Localized Advertising Solutions
BACKSPACE sets up local ads and location extensions for brands aiming to reach local customers. This ensures that the brand is prominently visible to people searching in specific geographic areas that matter to the brand.
BACKSPACE
Are Bing Ads Worth the Investment for My Brand?
Of course. Targeting a specific group of people online, like people who prefer Bing to other search engines, is one of the best things about Bing Ads. This platform can make your business much more visible to a larger audience, and it might do so for less money than other platforms. Using Bing Ads with BACKSPACE can help you get more sales and make the best use of your advertising spending.
How Do Bing Ads Compare to Google Ads?
Google Ads are the most popular form of digital advertising, but Bing Ads can help your brand reach a broader audience. Bing users often have higher average incomes and may face less competition from ads, making it an excellent platform for increasing visibility and driving sales. When BACKSPACE strategically combines Bing Ads with Google Ads, we create a comprehensive, effective pay-per-click strategy that leverages the strengths of both platforms for maximum reach and impact.
What Makes BACKSPACE Approach to Bing Ads Unique?
BACKSPACE doesn’t just add Bing Ads as an afterthought; we make them an important part of your brand’s total pay-per-click (PPC) plan. Because we know how to use both Bing and Google Ads, we can make sure that your ads are carefully tailored to the best features of each platform. This will help you grow your business and improve your online presence.
Can BACKSPACE Help My Brand Reach More Specific Audiences Through Bing Ads?
Indeed, BACKSPACE excels in utilizing Bing Ads’ advanced targeting features to reach specific audiences, locations, and devices. Our approach ensures that your ads are seen by the right people, making your efforts more effective and personalized. This precise targeting is crucial for maximizing the impact of your ads and driving increased sales.
How Does BACKSPACE Measure and Report on the Success of Bing Ads Campaigns?
At BACKSPACE®, we value transparency and actionable insights. We provide comprehensive reports on your Bing Ads campaigns, including key metrics such as views, clicks, conversion rates, and return on investment (ROI). These reports not only demonstrate the effectiveness of your advertising but also guide ongoing improvements to ensure you achieve the best possible results.
