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Attention Brand Owners: FREE SEO Audit & Premium Press Release Today!

SHOPIFY SEO AGENCY – 2020 SEO MARKET LEADER

The Leading Shopify SEO Agency

Shopify stores have distinctive objectives. Learn the reasons why an increasing number of brands are selecting us as their Shopify SEO partner.

TRUSTED BY TODAY’S TOP COMPANIES

The Importance of SEO for Your Shopify Store

The majority of individuals initiate their search for new products by utilising search engines such as Google. If your Shopify store is not ranking on the first page for key industry terms, you may be overlooking valuable opportunities to increase revenue and broaden your reach.
Ranking on the first page of search results can consistently attract potential consumers and leads to your Shopify store, regardless of your target audience. We provide a comprehensive selection of digital marketing and SEO services, such as keyword research, link building, technical SEO, and on-page SEO, to assist you in attracting additional customers, increasing sales, and broadening your market base.

Shopify SEO Keywords

We identify the most effective keywords to generate highly qualified traffic for your Shopify store.

On-Page SEO

Limited content is frequently present in Shopify stores. By employing effective site optimisation strategies, we optimise this.

Technical SEO for Shopify

Meta descriptions and title tags are crucial for SEO. Our Shopify strategy optimizes both front-end and back-end elements to maximize impact.

Off-site Shopify SEO

We will execute your off-site strategy to improve the authority, reputation, and keyword rankings of your Shopify store.

Our Shopify SEO campaigns begin with a detailed competitor analysis and keyword research to find the most effective targets for your business. We focus on keywords that your ideal customers are actively searching for, ensuring your brand has a competitive edge. Our proprietary keyword difficulty score helps identify the best opportunities for your Shopify store, maximizing visibility and results.
 

Using buyer personas, we dive deep into the behaviors and search patterns of your target market. By focusing on high-intent keywords, we make sure your store attracts qualified traffic—customers who are ready to make a purchase, book a consultation, or inquire further.

The right keywords are vital for an impactful SEO strategy. We perform thorough research on industry trends, analyzing competitors' rankings, backlink profiles, and on-site content. This allows us to craft a custom Shopify SEO strategy designed to outpace your competition and deliver measurable results for your business.

We begin your Shopify SEO campaign with a comprehensive website audit, focusing on your landing pages to identify issues like duplicate content, broken links, or other factors that could lead to penalties from Google. By optimizing underperforming product pages, we implement on-page SEO, technical improvements, and conversion optimization strategies to improve your organic rankings.

Key performance metrics like page sessions, view times, PageSpeed Insights scores, mobile responsiveness, and conversion rates are closely monitored to evaluate the effectiveness of your product and category pages. This data-driven approach helps us refine your site structure, internal linking, title tags, and navigation. We also use site mapping and schema markup to enhance your organic visibility and ensure search engines can crawl and index your site effectively.

Our team focuses on optimizing category pages and your homepage for maximum conversions, integrating top UI/UX practices and on-page optimization. Through our Copy Optimizer software, we fine-tune product descriptions and landing page content throughout your site. By strengthening topical authority and content depth, we drive consistent, organic traffic to your Shopify store from search engine rankings over time.

If you want to quickly outperform your competitors in search results, we create effective and scalable paid media campaigns designed to boost lead generation and lower your cost-per-acquisition. Specializing in Google Ads and retargeting, we precisely target your audience and drive them to your Shopify store to convert.

Our team excels at maximizing Google Ads budgets and optimizing search ads, giving you an edge in ad auctions. Our PPC managers are experts in keyword bidding, quality scores, and refining single keyword ad groups to reduce CPCs and improve ROI for your paid media campaigns. As CPCs rise and competition intensifies, partnering with us ensures you use your paid media budget more effectively.

For Shopify brands interested in Facebook advertising, we employ advanced targeting strategies based on interests, demographics, and behaviors to reach audiences most likely to convert. We also ensure the proper use of the Facebook Pixel on your site to track and optimize ad performance while safeguarding your targeted web traffic.

Through high-quality, white-hat link acquisition, we help Shopify stores build their authority and reputation with relevant, industry-specific backlinks. We focus on securing links from high Domain Authority (DA) sources and top publications in your industry, which enhances your site's visibility in search results.

For each backlink we earn, our editorial team creates original content like blog posts or guest articles, which our digital PR team then pitches to reputable industry websites. For new Shopify sites that don’t yet have an established backlink profile, we use high-value content assets to create link-building opportunities. Our proprietary backlink analysis software allows us to analyze competitors and identify specialized link-building prospects in your industry. We also conduct backlink benchmarking to determine how aggressively we need to approach your off-site SEO efforts to improve your organic search rankings.

By using ethical link-building practices, including creating original content and manually reaching out to publications with strong SEO metrics, we secure high-quality links that significantly boost your site’s authority. These backlinks improve visibility with Google and help your Shopify store rank higher and more frequently in search engine results.

We specialize in data-driven, conversion-focused web design and development for Shopify stores across various industries. Our experts are skilled in optimizing, designing, and developing websites on leading e-commerce platforms like Shopify, Magento, Wix, BigCommerce, and more.

We thoroughly analyze user behavior on your site, paying close attention to elements like product description clarity, CTA button placement, image selection, rich media integration, and checkout page usability. This data helps us make design improvements that enhance the overall user experience, site speed, and conversion potential throughout your Shopify store.

Our UI/UX designers transform your Shopify homepage and landing pages into powerful revenue generators with strategic design and SEO-optimized content. We provide customizable landing page templates for different product pages and maintain high-quality coding standards on the backend. By partnering with a reputable Shopify SEO agency like ours, you ensure your site is designed to attract users from search engines and convert them effectively for your brand.

For Shopify sites with many landing pages, some may feature only product descriptions, leading to thin content. This can spread PageRank too thin and result in lower keyword rankings, especially for low-value or out-of-stock pages. We address this issue with a strategic site structure and smart internal linking. If a page has thin content or isn’t performing well, we redirect its link equity to more valuable pages, such as the homepage, category pages, or high-impact URLs like blog posts, ebooks, tools, or visual content. Technical optimizations and effective internal linking, even within blog content, are key for directing PageRank to your most important landing pages. This approach helps improve keyword rankings and drives more traffic by ensuring link equity is properly distributed, boosting pages that are most relevant and valuable for your targeted keywords.
Online retailers can significantly enhance their search rankings, organic traffic, and revenue with a robust content strategy. Utilizing blog posts and long-form landing pages helps e-commerce brands build topical authority, enrich content, and boost credibility. A strong content strategy also targets long-tail keywords and helps expand market share. Search engines favor sites with detailed, engaging content that incorporates rich media and interactive elements. This type of content typically ranks higher, attracts more backlinks, and generates strong social media engagement. E-commerce sites should focus on creating valuable, engaging landing pages and blog posts, rather than relying on the thin content commonly found on product pages. This approach keeps users informed and engaged, guiding them toward making a purchase. A well-executed content strategy not only improves SEO by increasing user engagement but also encourages organic backlinks from other sites and social media shares. When combined with an effective off-site link building strategy, long-form content can attract valuable backlinks from reputable websites, further boosting your e-commerce brand’s authority and visibility. For more insights on using content marketing for backlink acquisition, check out our link building ebook.

Are you prepared to discover how our Shopify SEO agency
can increase revenue and conversions?

Schedule a Shopify SEO site audit with one of our experts today. We specialise in the identification of areas for development in order to increase the visibility of your online store in search engine results and attract more traffic. We are here to assist you in optimising your search engine optimisation strategy and increasing your visibility in search engines.

The Leading Shopify SEO Agency

When people are looking for new products or services, their first instinct is often to search on Google. Even if you already have a strong customer base, Shopify SEO is essential for continuously expanding your market and improving your keyword rankings. Ensuring your Shopify store consistently appears on the first page of search results is one of the most cost-effective ways to attract new customers and grow your brand.
Getting traffic and clicks to your website is only valuable if those visitors are genuinely interested in your products. SEO experts can help you attract higher-quality traffic from search engines and PPC ads. You want real leads—people who are ready to make a purchase, not bots. Better-quality traffic also improves other key metrics on your site, such as reducing bounce rates, increasing page views, and boosting goal completions.
With millions of Shopify websites out there, Shopify SEO helps more users discover yours. If you want to boost your brand recognition and get more people to learn about you, appearing in search results can introduce users to your brand name, showcase your products, and encourage them to visit your website to find out more.
Whether potential customers are visiting your Shopify store on desktops or mobile devices, our SEO experts will audit your entire site to ensure it’s responsive and performs well. Using our specialized tools, we check that your web pages are efficiently crawled and indexed by search engines. We also enhance your metadata so Google clearly understands what your products and services are all about.

Shopify SEO Agency Essentials

What are the services included in Backspace’s Shopify SEO package? It is advisable to consult
their website or contact them directly in order to obtain a comprehensive overview.

50,000

Links Created

35,000

Pieces of Content Written

1,000

Happy Clients

Shopify Case Studies

We have provided support to Shopify stores in a variety of industries in order to enhance their traffic, rankings, and revenue. Our customised SEO and content strategies are specifically designed to meet the unique needs of each client, enabling them to consistently reach potential customers and surpass competitors. Investigate our case studies to observe how we have converted Shopify stores into profitable sales engines.
“How a CBD Shopify Store Doubled Organic Visitors with SEO and Cannabis-Focused Site Design”
-Plain Jane
Case Study
“Backspace implemented a targeted strategy that dramatically improved our keyword rankings, taking us from pages twenty or forty to the top one or two pages.”
-Ted Hunting
SVP of Marketing
“Thanks to Backspace’s efforts and advice, our traffic increased by over 500%, and many of our key keywords now rank in the top 3 positions. We’re absolutely thrilled with the results!”
– Business Development Manager
Auto Auction Mall
Boosting your Shopify store's authority involves factors like backlinks, direct traffic, and social signals. Google tends to rank sites with strong authority higher in search results. A Shopify SEO expert can help build your site’s authority by focusing on strategies like obtaining high-quality backlinks from other relevant websites. This comprehensive approach optimizes every aspect of your web content, ensuring improved search engine performance and helping your store stand out in a competitive market.
Search engines evaluate both visible and hidden HTML content to assess the relevance and quality of your website. Shopify SEO experts ensure that your online store communicates this effectively to Google, enhancing your chances of ranking higher in search results. Without proper optimization, your Shopify store might miss out on potential customers and revenue, as search engines may not fully understand your site's value and offerings.
Shopify stores often have many product pages, making strong technical performance essential. Issues like slow loading times or broken pages can drive users away. Our Shopify SEO experts ensure your site runs smoothly for both users and Google's crawlers by fixing technical problems and enhancing core web vitals, ensuring a better user experience and improved search engine rankings.

Are you prepared to discover how Shopify SEO
can enhance your revenue and sales?

Our professionals possess the expertise necessary to enhance the visibility of your Shopify store in search engine results. Order a Shopify SEO site audit to gain additional information and identify areas for enhancement.
STILL HAVE QUESTIONS?

Frequently Asked Questions (FAQ)

What is an Shopify Site?
Shopify refers to the buying and selling of goods and services over the internet using the Shopify platform. Shopify sites can vary greatly in size, from small boutique shops to large-scale online retailers. With over 25 million Shopify stores online and 63% of shopping now happening digitally, the Shopify sector is one of the most competitive areas on the internet.
How is SEO different for Shopify websites?
While the core principles of SEO strategy remain consistent, Shopify stores often require a more technical and customized approach due to their larger size and greater number of landing pages. Effective Shopify SEO involves technical optimizations, improving page experience, on-page elements, and designing a strategic site architecture to enhance rankings and drive organic traffic. A well-executed Shopify SEO strategy ensures efficient crawling and indexing of numerous landing pages, while focusing on conversion-optimized web design for high-performance pages.
What are some of the common SEO setbacks for Shopify sites?

Shopify is one of the most competitive fields in digital marketing, so having a solid strategy for SEO, paid media, and on-site content is essential, especially for new brands lacking market share or brand recognition.

Shopify stores often face challenges such as thin or duplicate content due to the large number of product and category pages. Poor site architecture can hinder Google’s ability to crawl and index important pages effectively. Additionally, targeting highly competitive keywords without proper research can make it difficult to attract new organic traffic. A subpar page experience can also drive potential customers away to competitors with better-designed websites.

Our Shopify SEO experts are well-versed in these challenges. We quickly address and resolve these issues with technical optimizations that enhance search engine crawling and indexing, helping your site stand out in the crowded Shopify landscape.

How do PPC campaigns differ for Shopify sites?
Running scalable and profitable PPC campaigns for Shopify stores involves making strategic decisions in keyword bidding, utilizing Google Keyword Planner, and refining audience and geo-targeting. These efforts are crucial for maximizing your budget and improving ROI. Additionally, designing optimized landing pages specifically tailored for paid search clicks can significantly boost conversions and revenue from your campaigns.
What do your Shopify SEO services include?
Our full-service digital marketing, SEO, and web design agency specializes in creating tailored strategies to meet the unique needs of Shopify stores. From content strategy and keyword research to paid media, technical SEO, and on-page optimization, we offer a comprehensive range of services to help drive leads, sales, and revenue for your online store.
What does your competitor analysis include?
Competitor analysis is essential for e-commerce sites aiming to outshine their rivals and attract more potential customers. At BACKSPACE, we conduct thorough keyword research to uncover the best traffic and keyword opportunities within your industry. For paid media campaigns, we analyze and reverse-engineer your competitors' strategies to secure the highest-value clicks from users actively searching for your products or services. Our team becomes experts in your industry and ideal buyer persona, ensuring that your ads reach those most likely to convert.
How do you determine keyword selection for my Shopify site?
With BACKSPACE's proprietary organic difficulty score, we pinpoint the least competitive yet high-volume keywords in your industry, allowing your Shopify store to start ranking and driving organic traffic quickly. By leveraging a strategic content approach to target new keywords and clusters, we help expand your market share through improved rankings and traffic. For PPC campaigns, we select cost-effective keywords with lower CPCs to maximize your budget and enhance campaign profitability.
Do you do local SEO?
For online retailers with brick-and-mortar stores, local citations and listings can be a cost-effective and straightforward way to drive organic traffic and get your Shopify store on the first page of Google for location-based searches, such as in map packs. Our Shopify SEO expertise has helped hundreds of brands surpass national and top competitors in local searches.
Can you speed up my Shopify site?
More than half of all online shopping happens on mobile devices, making it crucial for your Shopify store to be high-performing and provide an excellent user experience to rank well in search engine results. If your Shopify site has low PageSpeed Insights scores and high bounce rates, a UI/UX or technical SEO audit can help identify areas for improvement to boost your site speed and enhance overall performance.
Do you offer web design & development?
If your Shopify store needs a new conversion-focused web design, our UI/UX designers can turn your online store into a revenue machine. By analyzing user behavior and customer journeys, we enhance page experience and boost conversions. We also add internal links to strategically improve the architecture of your product and category pages.
I'm new to SEO. Where should I start?
At BACKSPACE, we offer a learning center where you can explore a wide range of blog content and ebooks on Shopify SEO topics, including link building, content marketing, on-page SEO, and more. We publish new content every month to help our clients and followers stay up-to-date on all things digital marketing and Shopify SEO.
Can I talk to someone about my website?
Absolutely! Our digital marketing professionals are Shopify SEO experts. Schedule a free consultation today to learn how we can help your business grow.

What are the advantages of selecting Backspace as your Shopify SEO partner?

Our customer dashboard provides complete transparency, enabling you to monitor the modifications we implement on your Shopify store and observe their effects on key performance indicators. We possess the necessary expertise to accelerate the growth of your online store across a variety of digital channels, as a comprehensive SEO and digital marketing agency. We do not require long-term contracts, and our campaigns are tailored to meet your unique requirements. To understand why numerous Shopify brands entrust us with the improvement of their online stores, please contact one of our client success managers.

Backspace IS AN ENTERPRISE SEO EXPERT

What are the advantages of selecting Bakspace
for your enterprise SEO?

Our enterprise clients are granted access to our proprietary SEO software solution, which enables your internal teams to implement the most effective SEO practices throughout your organisation. Ensure consistent, high-quality optimisation throughout your business by streamlining SEO efforts with this tool.