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ECOMMERCE SEO AGENCY – 2020 SEO MARKET LEADER

The Leading Ecommerce SEO Agency

E-commerce companies have unique goals. Find out why more brands are choosing us as their partner for e-commerce SEO services.

TRUSTED BY TODAY’S TOP COMPANIES

Why your Online Store Needs Ecommerce SEO

Most people start their search for new products on search engines like Google. If your e-commerce store isn’t on the first page of search results for key industry terms, you might be missing out on valuable opportunities to grow your market and increase revenue.

No matter who your target audience is, reaching the first page of search results can continually bring leads and potential customers to your website over time. We offer a full range of SEO and digital marketing services, including on-page SEO, technical SEO, link building, and keyword research, to help you attract more customers, boost sales, and grow your market reach.

Ecommerce SEO Keywords

We pinpoint the best keywords to draw highly qualified traffic to your e-commerce site.

On-Page SEO

E-commerce sites often have limited content. We improve this by using effective site optimization practices.

Technical SEO for Ecommerce

Meta descriptions and title tags are essential for SEO. Our e-commerce strategy optimizes both front-end and back-end elements to make the most impact.

Off-site Ecommerce SEO

We’ll put your off-site strategy into action to boost your e-commerce store's reputation, authority, and keyword rankings.

Our SEO campaigns begin with analyzing competitors and researching keywords to find the best targets for your industry. We focus on keywords that your ideal customers are searching for and where your online business has strong ranking potential. Our unique keyword difficulty score helps us identify the most profitable opportunities for your e-commerce business.

We also use buyer personas to understand your target market's behavior and the search terms they use. By targeting specific keywords with strong search intent, we ensure your e-commerce site attracts more qualified users who are ready to make a purchase, book a consultation, or reach out.

Choosing the right keywords is crucial for a successful SEO strategy. We perform in-depth research in your industry, examining competitor keyword rankings, backlink profiles, and on-site content. This allows us to create a customized e-commerce SEO strategy that helps your brand outshine competitors and achieve impressive results.

We start your SEO campaign with a thorough website audit of your landing pages. We look for issues like duplicate content, broken links, or other problems that could lead to Google penalties. By addressing underperforming product pages, we apply on-page SEO, technical improvements, and conversion optimization practices to boost your organic rankings.

We track key metrics like page sessions, view times, PageSpeed Insights scores, mobile responsiveness, and conversion rates to gauge the performance of your product and category pages. This data helps us make informed decisions about site structure, internal linking, title tags, and navigation. We also use site mapping and schema markup to improve your organic visibility and make it easier for search engines to crawl and index your site.

Our team focuses on optimizing your category pages and homepage for high conversions, incorporating the best UI/UX practices and on-page optimization techniques. Using our Copy Optimizer software, we enhance product descriptions and landing page content across your site. By improving topical authority and content depth, we drive sustained organic traffic from search engine rankings over time.

If you want to quickly outperform your competitors in search results, we create effective and scalable paid media campaigns to boost lead generation and lower your cost-per-acquisition. We specialize in Google Ads and retargeting, targeting your audience precisely and driving them to your e-commerce store to convert.

We’re experts in maximizing Google Ads budgets and optimizing search ads to give you an edge in ad auctions. Our PPC managers are skilled in keyword bidding, quality scores, and optimizing single keyword ad groups to reduce CPCs and improve ROI for your paid media campaigns. As CPCs rise and competition increases, partnering with us can help you use your paid media budget more effectively.

For e-commerce brands interested in Facebook advertising, we use advanced targeting strategies based on interests, demographics, and behavior to reach audiences who are most likely to convert. We also ensure the effective use of the Facebook pixel on your site to track and optimize ad performance while protecting your targeted web traffic.

Through high-quality, white-hat link acquisition, we help e-commerce sites build their authority and reputation with relevant, industry-specific backlinks. We focus on securing links from high Domain Authority (DA) sources and top publications in your industry, which boosts your site's visibility in search results.

For each backlink we earn, our editorial team creates original content like blog posts or guest articles, which our digital PR team then pitches to reputable industry websites. For new e-commerce sites that don’t yet have an established backlink profile, we use high-value content assets to create link-building opportunities. Our proprietary backlink analysis software helps us analyze competitors and find specialized link-building prospects in your industry. We also perform backlink benchmarking to determine how aggressively we need to approach your off-site SEO efforts to improve your organic search rankings.

By using ethical link-building practices, including creating original content and manually reaching out to publications with strong SEO metrics, we secure high-quality links that significantly boost your site’s authority. These backlinks improve visibility to Google and help your e-commerce store rank higher and more frequently in search engine results.

We specialize in data-driven, conversion-focused web design and development for e-commerce stores across various industries. Our experts are skilled in optimizing, designing, and developing websites on leading e-commerce platforms like Shopify, Magento, Wix, BigCommerce, and more.

We thoroughly analyze user behavior on your site, paying close attention to elements like product description clarity, CTA button placement, image selection, rich media integration, and checkout page usability. This data helps us make design improvements that enhance the overall user experience, site speed, and conversion potential throughout your e-commerce store.

Our UI/UX designers turn your e-commerce homepage and landing pages into powerful revenue generators with strategic design and SEO-optimized content. We provide customizable landing page templates for different product pages and maintain high-quality coding standards on the backend. By partnering with a reputable e-commerce SEO agency like ours, you ensure your site is designed to attract users from search engines and convert them effectively for your brand.

For e-commerce sites with many landing pages, some pages might only feature product descriptions, which is known as thin content. This can cause issues where low-value or out-of-stock pages spread PageRank too thin, potentially lowering your keyword rankings.

We tackle this by using strategic site structures and internal linking. If a page has thin content or doesn’t rank well, we redirect its link equity to more valuable pages, like the homepage, category pages, or high-impact URLs such as blog posts, ebooks, tools, or visual content.

Technical optimizations and smart internal linking, including within blog content, are essential for directing PageRank to your most important landing pages. This approach helps improve keyword rankings and drive more traffic by making sure link equity is distributed effectively, boosting pages that are most relevant and valuable for your targeted keywords.

Online retailers can greatly improve their search rankings, organic traffic, and revenue with a strong content strategy. Using blog posts and long-form landing pages is a great way for e-commerce brands to build their topical authority, enrich content, and boost credibility. A solid content strategy also helps target long-tail keywords and expand your market share.

Search engines favor sites with detailed, engaging content that includes rich media and interactive elements. This type of content tends to rank higher, attract more backlinks, and generate strong social media engagement. E-commerce sites should focus on creating valuable, engaging landing pages and blog posts rather than relying on thin content often found on product pages. This approach keeps users informed and engaged, helping them move towards making a purchase.

A well-executed content strategy not only improves SEO by increasing user engagement but also encourages organic backlinks from other sites and shares on social media. Combined with an effective off-site link building strategy, long-form content can attract valuable backlinks from reputable websites, further boosting your e-commerce brand's authority and visibility. For more tips on using content marketing for backlink acquisition, check out our link building ebook.

Ready to learn how our ecommerce agency can
boost conversions and revenue?

Book an E-Commerce SEO site audit with one of our experts. We know how to improve
your site’s ranking in search engine results.

The Leading Ecommerce SEO
Agency

When people want to find new products or services, their first stop is usually a search engine like Google. Even if you already have a solid customer base, e-commerce SEO helps you continually grow your market by improving your keyword rankings. There’s no better or more cost-effective way to attract new customers than by ensuring your e-commerce site consistently appears on the first page of search results.

“Getting traffic and clicks to your website is only valuable if those visitors are genuinely interested in your products. SEO experts can help attract higher-quality traffic from search engines and PPC ads. You want real leads—people who are ready to make a purchase, not bots. Better-quality traffic also improves other key metrics on your site, such as reducing bounce rates, increasing page views, and boosting goal completions.

With millions of e-commerce websites out there, e-commerce SEO helps more users discover yours. If you want to boost your brand recognition and get more people to learn about you, appearing in search results can introduce users to your brand name, showcase your products, and encourage them to visit your website to find out more.

Whether potential customers are visiting your e-commerce store on desktops or mobile devices, our SEO experts will audit your entire site to ensure it’s responsive and performs well. Using our specialized tools, we check that your web pages are efficiently crawled and indexed by search engines. We also enhance your meta-data so Google clearly understands what your products and services are all about.

Ecommerce SEO Agency Essentials

What services are offered in Backspace Ecommerce SEO package? For a clear outline,
it’s best to visit their website or contact them directly.

50,000

Links Created

35,000

Pieces of Content Written

1,000

Happy Clients

Ecommerce Case Studies

We’ve assisted ecommerce websites in various sectors to increase their traffic, rankings, and revenue. Our tailored SEO and content strategies are designed for each client’s specific industry, helping them surpass competitors and reach potential customers consistently. Explore our case studies to see how we’ve turned ecommerce sites into profitable sales engines.

“How a CBD E-Commerce Brand Doubled Organic Visitors with SEO and Cannabis Site Design

-Plain Jane
Case Study

“Backspace used a targeted strategy to dramatically improve our keyword rankings, moving us from page twenty or forty to the top one or two pages.”

-Ted Hunting
SVP of Marketing

“Thanks to Backspace’s efforts and advice, our traffic increased by over 500%, and many of our key keywords now rank in the top 3 positions. We’re thrilled with the results!”

– Business Development Manager
Auto Auction Mall

OUR APPROACH TO

Ecommerce SEO
Agency Fundamentals

Boosting your site's authority involves factors like backlinks, direct traffic, and social signals. Google tends to rank sites with strong authority higher in search results. An e-commerce SEO expert can help build your site’s authority by focusing on strategies like obtaining backlinks from other websites. This comprehensive approach aims to optimize every aspect of your web content to improve your search engine performance.

Search engines look at both visible and hidden HTML content to assess the relevance and quality of your website. E-commerce SEO experts make sure your online store communicates this effectively to Google, boosting your chances of ranking higher in search results. Without proper optimization, your e-commerce site might miss out on potential customers and revenue.

E-commerce stores often have many product pages, which makes strong technical performance crucial. Issues like slow loading times or broken pages can drive users away. Our e-commerce SEO experts ensure your site runs smoothly for both users and Google's crawlers by fixing technical problems and enhancing core web vitals.

Ready to find out how e-commerce SEO can increase
sales and revenue?

Our experts understand how to get your site to rank higher in search results. Book an e-commerce SEO site audit to find out more.

STILL HAVE QUESTIONS?

Frequently Asked Questions (FAQ)

What is an Ecommerce Site?

Ecommerce refers to the buying and selling of goods and services over the internet. Ecommerce sites can vary greatly in size, from small boutique shops to large-scale online retailers. With over 25 million ecommerce sites online and 63% of shopping now happening digitally, the ecommerce sector is one of the most competitive areas on the internet.

How is SEO different for ecommerce websites?

While the core principles of SEO strategy remain consistent, ecommerce sites often require a more technical and customized approach due to their larger size and greater number of landing pages. Effective ecommerce SEO involves technical SEO, optimizing page experience, on-page elements, and crafting a strategic site architecture to enhance rankings and drive organic traffic. A well-thought-out ecommerce SEO strategy ensures efficient crawling and indexing of numerous landing pages and focuses on conversion-optimized web design for high-performance pages.

What are some of the common SEO setbacks for e-commerce sites?

E-commerce is one of the most competitive fields in digital marketing, so having a solid strategy for SEO, paid media, and on-site content is essential, especially for new brands lacking market share or brand recognition.

E-commerce sites often face challenges such as thin or duplicate content due to the large number of product and category pages. Poor site architecture can hinder Google’s ability to crawl and index important pages effectively. Additionally, targeting highly competitive keywords without proper research can make it difficult to attract new organic traffic. A subpar page experience can also drive potential customers away to competitors with better-designed websites.

Our e-commerce SEO experts are well-versed in these challenges. We swiftly address and resolve these issues with technical optimizations that enhance search engine crawling and indexing, helping your site stand out in the crowded e-commerce landscape.

How do PPC campaigns differ for ecommerce sites?

Running scalable and profitable PPC campaigns for e-commerce sites involves making strategic decisions in keyword bidding, utilizing Google Keyword Planner, and refining audience and geo-targeting. These efforts are crucial for maximizing your budget and improving ROI. Additionally, designing optimized landing pages tailored specifically for paid search clicks can significantly boost conversions and revenue from your campaigns.

What do your ecommerce SEO services include?

Our full-service digital marketing, SEO, and web design agency specializes in creating tailored strategies to meet the unique needs of e-commerce websites. From content strategy and keyword research to paid media, technical SEO, and on-page optimization, we offer a comprehensive range of services to help drive leads, sales, and revenue.

What does your competitor analysis include?

Competitor analysis is essential for e-commerce sites aiming to outshine their rivals and attract more potential customers. At BACKSPACE, we conduct thorough keyword research to uncover the best traffic and keyword opportunities within your industry. For paid media campaigns, we analyze and reverse-engineer your competitors' strategies to secure the highest-value clicks from users actively searching for your products or services. Our team becomes experts in your industry and ideal buyer persona, ensuring that your ads reach those most likely to convert.

How do you determine keyword selection for my ecommerce site?

With BACKSPACE's proprietary organic difficulty score, we pinpoint the least competitive yet high-volume keywords in your industry, allowing your site to start ranking and driving organic traffic quickly. By leveraging a strategic content approach to target new keywords and clusters, we help expand your market share through improved rankings and traffic. For PPC campaigns, we select cost-effective keywords with lower CPCs to maximize your budget and enhance campaign profitability.

Do you do local SEO?

For online retailers with brick-and-mortar stores, local citations and listings can be a cost-effective and straightforward way to drive organic traffic and get your e-commerce website on the first page of Google for location-based searches, such as in map packs. Our e-commerce SEO expertise has helped hundreds of brands surpass national and top competitors in local searches.

Can you speed up my ecommerce site?

More than half of all online shopping happens on mobile devices, making it crucial for your e-commerce site to be high-performing and provide an excellent user experience to rank well in search engine results. If your e-commerce site has low PageSpeed Insights scores and high bounce rates, a UI/UX or technical SEO audit can help identify areas for improvement to boost your site speed.

Do you offer web design & development?

If your e-commerce site needs a new conversion-focused web design, our UI/UX designers can turn your online store into a revenue machine. By analyzing user behavior and customer journeys, we enhance page experience and boost conversions. We also add internal links to strategically improve the architecture of your product and category pages.

I'm new to SEO. Where should I start?

At BACKSPACE, we offer a learning center where you can explore a wide range of blog content and ebooks on search engine optimization topics, including link building, content marketing, on-page SEO, and more. We publish new content every month to help our clients and followers stay up-to-date on all things digital marketing and SEO.

Can I talk to someone about my website?

Absolutely! Our digital marketing professionals are e-commerce SEO experts. Schedule a free consultation today to learn how we can help your business grow.

Why pick Backspace as your Ecommerce SEO partner?

We offer complete transparency with our customer dashboard, allowing you to track updates we make to your site and see their impact on key performance indicators. As a full-service SEO and digital marketing agency, we have the expertise to drive growth for your online store across various digital channels. Our campaigns are tailored to your specific needs, and we don’t require long-term contracts. Reach out to one of our client success managers to find out why many e-commerce brands trust us to enhance their online stores.

Backspace IS AN ENTERPRISE SEO EXPERT

Why choose Bakspace for your
Enterprise SEO?

All our enterprise clients can use our exclusive SEO software suite. This allows your internal teams to apply top SEO methods throughout your organization.