Published: October 4, Backspace Marketing emphasizes Conversion Rate Optimization (CRO) as a key strategy for e-commerce success in 2024. By improving user experience and optimizing site performance, CRO helps businesses convert existing traffic into sales without increasing ad spend. The focus is on enhancing the user journey, reducing cart abandonment, and boosting customer loyalty. CRO, when combined with SEO, is seen as a cost-effective method to drive sustainable growth in the competitive digital marketplace.

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