Connected TV (CTV) Ads
As a full-service planning, design, and digital marketing agency, we help both new and established brands achieve rapid growth.
What we do
UNLEASH THE POWER OF CTV FOR
YOUR BRAND
CTV ads are important for brands because they can reach very interested people on the big screen, making brand events that people will remember and care about in today’s digital world.That’s where BACKSPACE comes in.
As experts in CTV advertising, BACKSPACE ensures your brand leads the way in this digital evolution. With our deep knowledge of this emerging medium, we help your brand reach and engage audiences in their living rooms, where they are most at ease.
What is Connected TV (CTV)?
The term “connected TV” (CTV) refers to any TV that streams digital video, whether through built-in smart TV features or devices like Roku, Amazon Fire Stick, or gaming consoles. CTV combines the immersive experience of traditional TV with the precision and flexibility of digital ads.
Company stats
We’ve helped our clients make more than $250 million from ads, and every day we keep adding more money for them.
Profit
We’ve been doing digital marketing for over ten years, so we know everything there is to know about it. And we’re dedicated to learning and getting better every day.
Years
We’ve assisted companies across various industries in strengthening their brands and creating projects that drive more visitors, sales, and revenue.
Projects
Our Google Ads Agency
BACKSPACE begins by meticulously identifying and segmenting the target audience based on factors such as age, gender, interests, and behavior. This approach enables precise targeting and ensures your message reaches the most relevant individuals.
We create a tailored content plan for each brand that aligns with its message and goals. This may involve designing compelling ads that drive clicks, crafting interactive experiences, or selecting the most effective content to showcase on CTV channels.
BACKSPACE gives brands full and clear data tools that let them see how their campaigns are doing and what the most important numbers are. Brands can learn a lot about how their audiences behave, how well their ads work, and how effective their campaigns are by using specific data and insights. This helps them make smart decisions and improve their strategies.
Our solutions are flexible enough to accommodate brands of all sizes and budgets. BACKSPACE can tailor its services to fit any brand’s needs, whether it’s a small-scale test campaign or a large-scale national rollout. Additionally, we provide brands with extensive control over their campaigns, allowing for adjustments in targeting, budgeting, and creative assets to optimize results.
To enhance brand recall and message consistency, we ensure a seamless and cohesive brand experience across all media, including TV, smartphones, and computers.
BACKSPACE provides comprehensive reports on your campaign performance, including key metrics such as reach, impressions, click-through rates, and conversions. This data helps clients assess the effectiveness of their CTV efforts and plan their next steps accordingly.
BACKSPACE boasts a team of seasoned professionals with extensive knowledge of the evolving world of CTV advertising. Our experts are well-versed in the intricacies of CTV advertising and will ensure your brand achieves the greatest impact in this rapidly changing landscape.
BACKSPACE leverages advanced data analytics to enhance ad effectiveness, providing your business with measurable results and a strong return on investment (ROI). Our data-driven strategies ensure your CTV ads reach the right audience at the optimal time, leading to tangible success.
Our team ensures that your brand’s CTV efforts align with its specific goals, delivering a personalized and effective advertising plan. We create custom CTV ads tailored to your brand’s objectives, giving you a competitive edge.
Our team ensures your brand’s CTV efforts align with its specific goals, providing a personalized and effective advertising plan. We design custom CTV ads tailored to your brand’s objectives, giving you a competitive advantage.
Testimonials
Success stories
Odd Sox
Odd Sox is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
Odd Sox
Odd Sox is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
Odd Sox
Odd Sox is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
01.
Strategy and Goal Alignment
BACKSPACE begins by understanding the brand’s goals, ideal customers, and unique attributes. We ensure that the CTV advertising plan aligns with these goals, whether they are to increase brand awareness, generate more leads, or drive sales.
02.
Audience Research and Segmentation
We conduct extensive research to identify and segment the brand’s most relevant CTV audience. This involves analyzing demographic information, viewing habits, and content preferences to ensure precise targeting.
03.
Creative Content Development
Our creative team develops ads that are engaging, captivating, and resonate with the target audience. We focus on creating content that grabs attention and encourages further viewing, whether through compelling video ads, interactive features, or storytelling.
04.
Media Placement and Optimization
We meticulously select CTV venues and media placements to maximize visibility and impact. By continuously tracking and optimizing based on data, we ensure that ads are shown to the right audience at the right time for the best results.
05.
Performance Analysis and Iteration
BACKSPACE provides detailed reports and analyses on campaign performance, including key metrics such as impressions, click-through rates, sales, and reach. We continuously refine the CTV advertising plan based on these insights, ensuring it remains aligned with the brand’s goals and continues to improve.
CTV Services
01.
Targeted Advertising
BACKSPACE uses data and analytics to deliver ads that are highly relevant to viewers, based on their viewing habits, interests, and demographics. This approach encompasses a range of formats, including video ads and text ads, across various CTV platforms such as smart TVs, mobile apps, OTT devices, and sponsored CTV platforms.
02.
Content Sponsorships and Integrations
We collaborate with CTV platforms and content creators to integrate sponsored content seamlessly into existing programming. This approach enhances the ad experience, making it more engaging and less intrusive for viewers.
03.
Cross-Platform Campaign Management
We manage advertising programs across various CTV devices and channels to ensure consistent messaging and maximum reach on the streaming services that your audience prefers.
04.
Ad Sequencing
BACKSPACE employs strategies to ensure that viewers see ads in a specific sequence as they watch different types of content or during a single viewing session. This approach facilitates message repetition and effective storytelling.
05.
Geofencing Technology
We use geofencing technology to create virtual boundaries around specific geographic areas. When potential buyers enter or exit these zones, CTV ads are displayed, making it ideal for promoting local events, stores, and offers.
06.
Creative Services
BACKSPACE supports the creative development of CTV ads by producing videos, motion graphics, and other visual elements tailored for optimal performance on CTV platforms.
07.
Compliance and Privacy Management
BACKSPACE ensures that all CTV advertising efforts comply with relevant regulations and laws, including privacy and data security requirements. We prioritize safeguarding both the business and its audience.
BACKSPACE
What are the advantages of CTV advertising?
Connected TV (CTV) advertising offers numerous advantages. First, it allows for precise audience targeting, ensuring your message reaches the right people based on their demographics and interests.
CTV ads are displayed on large screens, where viewers are more engaged, enhancing recall and interaction. The platform also offers various ad formats, including video ads and interactive features, providing creative flexibility. Additionally, CTV analytics provide detailed insights into campaign performance, enabling you to refine your strategies. Finally, CTV ad rates are often more cost-effective compared to traditional TV advertising.
How does CTV enable local targeting?
CTV lets you do hyperlocal targeting by limiting ad delivery to certain neighbourhoods, parts of the country, or even single homes. This exact targeting makes sure that your ads reach people in your area, which makes it a great choice for local events and companies.
Which metrics are measured in a CTV campaign?
CTV advertising provides valuable insights for evaluating campaigns. One method is to track views, which indicate how often your ad is displayed. The click-through rate (CTR) shows how many people not only see your ad but also engage with it. Meanwhile, the conversion rate reveals how many viewers take the desired action, such as making a purchase.
Viewability metrics indicate whether and for how long the ad was visible, while the completion rate shows the percentage of viewers who watched the entire ad. Lastly, target reach measures the number of unique individuals who saw your ad. These metrics offer essential information about the effectiveness of your CTV ads.
Why choose CTV advertising over traditional TV advertising?
CTV offers several advantages over traditional TV, including precise targeting, higher engagement, and measurable results. Additionally, CTV is often more cost-effective because it allows you to directly reach your target audience, minimizing wasted ad spend on viewers outside your demographic. Compared to standard TV advertising, CTV provides a better return on investment (ROI) and enables you to reach a more engaged audience at a lower cost per view.
What sets BACKSPACE apart from other CTV advertising agencies?
If you choose BACKSPACE for your CTV (Connected TV) needs, you’ll partner with a team of seasoned experts dedicated to creating personalized, data-driven advertising solutions. BACKSPACE excels in a wide range of areas, from hyperlocal targeting and engaging content creation to transparent reporting and cost-effective strategies.
With a proven track record of running successful CTV campaigns, BACKSPACE ensures your brand stays ahead with innovative, privacy-friendly advertising options. Whether you’re aiming to reach a local audience or a broader demographic, BACKSPACE has the expertise and creativity to help you maximize your business potential in the ever-evolving world of CTV advertising.
