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Ecommerce retailer doubles organic traffic in 3 months
Discover how BACKSPACE helped an e-commerce retailer drive substantial organic traffic through technical SEO and link building.
Problem:
Website redesigns can present significant challenges in maintaining keyword rankings and SEO presence, especially when relocating, combining, or removing web pages. If not done correctly, these redesigns can cause substantial drops in keyword rankings and organic traffic, potentially forcing businesses to rebuild their organic presence from the ground up.
After redesigning their website in-house using Shopify, our client experienced a significant drop in keyword rankings and organic traffic. They turned to BACKSPACE for help in halting further loss of search visibility, recovering lost keywords, and not only regaining but surpassing their previous organic search performance. Their goal was to rank for new, relevant keywords within their e-commerce niche.
Solution:
BACKSPACE began by implementing an SEO Foundations package to ensure the client’s website had all the necessary redirects, guiding search engine crawlers to the new page locations. Once we confirmed that the crawlers could find and index the redesigned pages, the client started to recover the keyword rankings lost during the redesign. The SEO Foundations package also included optimizing page titles and meta descriptions to enhance keyword relevance and boost organic performance for specific product pages.
With the Small Business Boon package, our team focused on building backlinks to key landing pages on the client’s website, particularly the homepage. We created original content and conducted manual outreach to relevant publications, securing multiple backlinks with keyword-rich anchor text. These off-page signals boosted the website’s authority and relevance in Google’s eyes, resulting in more keyword rankings and improved positions across all web pages.
Results:
The SEO Foundations package was instrumental in helping our client recover the keyword rankings lost during the website redesign. Comparing Google Search Console data from three months before the campaign began to three months after, our client saw an 88% increase in organic clicks and a 108% increase in organic impressions. These improvements were due to the enhanced indexing and on-page optimizations executed by the BACKSPACE team.
Individual product pages that received meta tag optimization also saw improved organic visibility for product-related keywords. This increase in impressions led to higher traffic as our outreach team secured high-quality backlinks to these specific pages as well as to the client’s homepage. By integrating both off-page and on-page strategies, our team enhanced the ranking potential across the entire domain, with a notable boost for the pages targeted for link building.
In just three months of the managed campaign, our client not only recovered their organic visibility but also saw steady, consistent growth in both organic traffic and total keyword rankings. They surpassed their previous organic performance and continue to expand their presence each month. BACKSPACE’s tailored and targeted optimizations are driving more clicks and increasing revenue for them.
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