Backspace Google Ads Agency
We assist both new and established brands in accelerating their growth through comprehensive planning, design, and digital marketing services.
What we do
Launching an online business requires significant time and effort.
That’s why BACKSPACE is here to handle all your promotion needs. We eliminate wasted ad spend and ensure your Google Ads campaigns target the right audience, turning them around and helping them succeed.
Our clients’ Google Ads campaigns consistently outperform their competitors. With our optimized strategies, we ensure that your advertising budget is used efficiently and that you see a strong return on ad spend (ROAS).
At BACKSPACE, our approach isn’t just innovative; it’s also strategic. By using data-driven processes, we fine-tune your ads to deliver outstanding results. Our diverse range of clients have collectively earned over $50 million with our methods. Our ultimate goal? To drive revenue and fuel growth!
Revenue Generated by Google Ads
We’ve helped our clients generate over $250 million from ads, and we’re committed to driving even more revenue for them every day.
Profit
With over ten years of experience in digital marketing, we’ve seen and done it all. We’re committed to continually learning and improving to stay ahead in the ever-evolving digital landscape.
Years
We’ve assisted a diverse range of companies in strengthening their brands and creating projects that drive more visitors, boost sales, and increase revenue.
Projects
Google Ads Agency
Our focus on data has enabled us to outperform other agencies by 95%. We constantly analyze the data and adjust our strategies to ensure our efforts are always optimized for the best results.
We approach your marketing data with a meticulous, investigative mindset. Our data experts dive deep into the numbers from your Google Ads account to refine and enhance your overall strategy. By analyzing how you engage with your ads and their performance, we can continually improve your strategy for even better results.
We gather this information in real time, allowing us to adjust your plan immediately to align with the latest facts and trends. This continuous approach ensures your campaign is always performing at its best, enhancing its effectiveness and maximizing your return on ad spend.
At BACKSPACE®, our ultimate goal is your online brand’s success.
We are dedicated to helping you achieve your business objectives, no matter what they are. We put in the effort to ensure that our strategies are well-thought-out and effective in meeting your goals.
As our client, you’re our top priority, and we’re committed to delivering outstanding results. We understand how crucial our work is to your progress, and we aim not just to meet but to exceed your expectations. We partner with ambitious clients, and we share that ambition to help you achieve greater revenue and provide the support you need.
When we meet, we’ll provide a comprehensive consultation and a clear, straightforward plan. From the moment you sign with us, you’ll receive exceptional service and transparent communication. We’ll take the time to understand your online business thoroughly to structure your campaign for the best possible outcomes.
We understand that the eCommerce world is highly competitive.
That’s why we tackle challenges head-on and come up with innovative solutions. At BACKSPACE®, we’ve worked with numerous online brands and consistently find fresh, effective ways to address the complexities of Google Ads.
Our creative team excels at capturing attention quickly, ensuring your ads stand out immediately. Meanwhile, our data experts focus on optimizing ad placement and targeting to achieve the best results. Together, they develop comprehensive strategies designed to deliver tangible outcomes, no matter the obstacles.
Google Ads is always evolving.
For online retailers, keeping up with the latest best practices and updates can be challenging. But staying ahead of these changes is our specialty.
We quickly adapt to changes in Google Ads’ targeting options and algorithms, leveraging new tools to enhance your campaigns. By continuously refining our approach, we ensure your marketing stays effective and delivers the best results.
At the heart of successful advertising is crafting compelling content that grabs users’ attention and encourages engagement.
Our creative team is skilled at understanding what resonates with different audiences. They know what works and what doesn’t, using this insight to create content that speaks directly to your target customers.
Our content creators brainstorm, test, and refine ideas to enhance your Google Ads, working closely with our data team. This collaboration ensures that each ad combines strategic insight with innovative creativity, tailored perfectly to your business and audience.
We understand that the ultimate goal for your ecommerce brand is to boost revenue and growth potential.
We also know that investing in your business is key to making money. That’s why we always keep your budget in mind while crafting the most effective Google Ads strategies.
Our focus is on ensuring that every dollar you spend on ads is used wisely. We minimize wasted spend on ineffective ads and maximize the impact of your budget by creating highly targeted, high-quality content. We’ll also promptly inform you if adjustments are needed to optimize your advertising spend.
Our team is driven by data, and we’ll leave no stone unturned in our search for the optimal strategy for your brand.
We start by analyzing how you stack up against your competitors to understand your position in the market. Then, we highlight what makes your e-commerce brand unique to set you apart.
We use your goals to strategically place ads where they’re most likely to achieve them. We’ll segment your audience to target those most likely to be interested in your brand. By building a strong foundation early on, we give your campaign the best chance for success.
Testimonials
Success stories
descriptive Niche
descriptive Niche is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
descriptive Niche
descriptive Niche is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
descriptive Niche
descriptive Niche is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
Our Google Ads Agency Services
01.
Comprehensive Google Ads Audit
We’d be delighted to review your current Google Ads strategy to identify any gaps and opportunities. Our experts will help you refine your campaign to ensure it’s both efficient and effective, getting your ads on the right track for optimal performance.
02.
Managing Your Google Ad Spending
We can help you determine a budget that aligns with your goals in the most practical way. As an online business focused on maximizing revenue, our aim is to ensure your Google Ads efforts are cost-effective and stay within budget, ultimately driving greater profitability for your business.
03.
Audience Targeting
If your ads aren’t reaching the right audience, you’re likely wasting money. We can effectively target your audience to ensure your ads are seen by the people who matter most, helping you get the best return on your investment.
04.
Google Shopping Ads
As an online business, Google Shopping Ads can be incredibly valuable. We can create eye-catching shopping ads that highlight your products and place them where they’ll attract the most attention from online shoppers.
05.
Full-Service Google Ads Services
With our full-service Google Ads solution, we ensure your entire operation runs smoothly from start to finish. From the initial consultation to the campaign launch, we’ll handle every detail. Afterward, our team will continuously monitor, refine, and expand your campaign to help you achieve your goals.
06.
Single Google Ad Launch
Our à la carte service is the perfect way to explore how Google Ads can benefit your online business. We’ll select the most effective ad for your current goals, create original content, and ensure it reaches the ideal audience. After your ad goes live, we’ll provide detailed performance insights and suggest future ad opportunities.
Backspace Marketing has a skilled focus on E-Commerce & DTC Brands
01.
Analyzing and Assessing Your Current Google Ads Strategy
While it may seem straightforward, optimizing Google Ads involves complex comparisons and data analysis. Many of our online clients initially believe their current Google Ads strategy is effective, but they often don’t realize the potential improvements until we thoroughly analyze the data.
We’ll assess your current market position against your main competitors and develop a Unique Value Proposition to highlight what sets your brand apart.
Additionally, we’ll create a Google Ads Target Customer Demographic to ensure your campaign is precisely tailored to your audience.
Finally, we’ll identify the best Google Ads formats to meet your specific goals, whether you’re aiming to drive conversions, increase brand awareness, or encourage purchasing consideration.
02.
Google Ad Implementation Phase
In this phase, we’ll craft your Google Ads strategy. Our creative team will determine the types of ads—whether text, video, or image—that best align with your goals and create captivating content for each. If the data suggests that more complex campaigns, such as shopping ads, will benefit your business, we’re ready to incorporate those as well.
We’ll then launch a test campaign with these ads to gather insights and refine our approach. This process helps us optimize your campaign for maximum effectiveness before we officially roll it out.
03.
Launching Your Google Campaign
Once your Google Ads campaign launches, our team will ensure everything runs smoothly. Your ads will be shown to the intended audience in the chosen settings.
We’ll monitor real-time data closely, using these insights to make informed adjustments and optimize performance. As we progress, we’ll manage the release of ads and make necessary changes to enhance their effectiveness.
04.
Google Ads Campaign Management
We continually refine our successful Google Ads efforts by analyzing Google’s reports to identify the most effective ad placements and tactics. We then shift our focus to these high-performing strategies.
Additionally, we monitor your end results closely. Whether you’re seeing increased site traffic or more app downloads, we consistently track your progress to ensure you’re moving towards your goals.
05.
Google Ads Campaign Optimization
Once we have all the necessary information, we’ll fully optimize your campaign. Our goal is to maximize the impact of your advertising dollars and drive more revenue for you.
This optimization process is ongoing. As your campaign progresses, we’ll continually refine and adjust your ads based on new data to keep them fresh and engaging. Our team remains committed to learning and improving your strategy throughout the campaign, ensuring that it consistently delivers the best results.
06.
Analytics and Reporting Your Google Ads Campaign Results
At BACKSPACE®, we prioritize clear and open communication with our clients. We want you to fully understand the decisions we make about your plan, which is why we provide detailed monthly reports on your campaign’s performance.
You can access your client page for real-time updates and insights anytime. If you have any questions or need further discussion, feel free to reach out and schedule a call or meeting with us. We’re always here to ensure you’re informed and confident about your advertising strategy.
FAQs
Why does my brand need Google Ads to succeed?
Google is synonymous with the Internet, and being on Google Ads boosts your business’s relevance, visibility, and credibility. With 3.5 billion searches happening every day, it’s the most active platform for placing your ads and reaching a vast audience!
How do you know Google Ads will work for my brand?
We’ve been helping some of the world’s largest online stores achieve great results with Google Ads for years, and we can do the same for you. Our highly skilled approach to crafting Google Ad campaigns ensures that your brand gets the best possible results. We continuously refine and optimize your campaigns to keep your efforts working effectively.
How much do I need to invest in my Google Ads campaign?
One of the major advantages of Google Ads is its flexible pricing. We can tailor your campaign budget to be adjusted up or down at any time, allowing us to invest more in areas that are delivering results. Additionally, you only pay for the desired ad outcomes, ensuring that your ad spend is used effectively and efficiently.
Will I know how well my campaign is doing?
Absolutely! We’re committed to keeping you informed about your Google Ads performance. You’ll receive monthly reports and have access to a website with real-time data updates. If you have any questions or need help interpreting the data, we’re always here to assist.
Do I need to be involved in the Google Ads process?
You can be as involved as you like in the process. If you want us to handle everything, we’ve got it covered. If you prefer to share your thoughts and ideas during the campaign, we’re all ears! Our goal is to work with you to create a Google Ads strategy that truly works for your business.
How do you create ad content that gets attention?
Our creative teams collaborate to blend ideas and craft truly innovative ads. By staying current with the latest technology and trends, we ensure that our content is always fresh and engaging.
Is it enough to only advertise on Google, or do I need other strategies?
Google Ads is incredibly effective, but meeting your customers where they are is crucial. While Google Ads should be a key part of your strategy, we also recommend incorporating social media marketing and other tools to create a more comprehensive plan.
Why should I choose BACKSPACE® to handle my Google Ads campaign?
At BACKSPACE®, we do everything we can to ensure our clients’ success. We combine creativity with data-driven strategies to achieve a strong track record of results.
