Published: November 14, 2024 Backspace Marketing's report highlights how small and medium businesses can measure SEO ROI. It suggests using SEO tools like Google Analytics and SEMrush to track organic traffic, keyword rankings, and conversion rates. The report emphasizes SEO's long-term benefits, comparing it to paid channels like PPC. For sustainable growth, businesses should focus on local SEO, content optimization, and targeted link-building as part of their SEO strategy. These methods provide a cost-efficient approach to boost visibility and revenue.

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