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International SEO Services
International SEO focuses on optimizing your website to achieve high rankings in search engine results for specific regions, countries, or languages. This involves tailoring your content, keywords, and technical aspects to meet the needs and preferences of audiences in different locations.
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International SEO 101
If your search metrics show high search impressions but low clicks in international locations, international SEO could be beneficial. It can also help if your business is expanding into new markets. By implementing a strategic international SEO approach, you can improve your website’s rankings in global search engine results pages (SERPs) and attract more relevant traffic from different regions.
A Strategic Approach Technical International SEO
Choosing how to optimize the technical aspects of your website can be challenging. Partnering with a technical SEO expert can simplify decisions about domain types, href tags, and the use of CDNs. This expertise helps ensure that your website is strategically optimized for better performance and search engine visibility.
Global SEO Reporting
Analyzing SEO data through country-specific reports helps you track your website’s performance in targeted regions. Partnering with an SEO team that uses advanced tools, such as Search Atlas’s GSC Insights, provides accurate and up-to-date global data. This enables you to effectively evaluate your site’s search engine rankings across various countries.
Competitor Research for Foreign Markets
Understanding how your competitors rank internationally can give your business a significant edge in the global market. When performing keyword research, tailor your focus to your target country to develop a strategy supported by meaningful data.
International Link Building Strategy
To boost your international SEO, focus on strengthening your backlink profile by partnering with local publications in your target regions. This strategy improves your chances of ranking well in their search engine results pages (SERPs). Elevate your international SEO efforts by positioning yourself as an industry leader through high-quality, contextually relevant backlinks. Provide valuable content and thought leadership to gain recognition and credibility in your field.
What Exactly Is International SEO?
International SEO improves your search visibility by tailoring your website’s content, technical SEO, and off-site link building to meet Google’s quality signals for specific countries or languages. This approach not only helps boost your site’s rankings in international search results through geotargeting but also enhances overall site performance, providing a better user experience for all visitors.
Meet Your Searchers Where They Are: Rank Internationally
Data-Driven Quality Content: The Best Approach to Foreign SERPs
Creating content that ranks well internationally requires precise location-targeted keyword research, thorough topic coverage, accurate linguistic expression, and engaging writing. Poor translations can negatively impact your ability to rank for targeted keywords and damage your brand’s reputation in foreign markets. As Google’s natural language processing (NLP) algorithms evolve, the importance of high-quality, original, and clear content grows. Employing native-speaking or multilingual SEO content writers ensures the production of top-notch content that maintains long-term visibility in search engine results and provides real value to your audience.
Backspace IS AN ENTERPRISE SEO EXPERT
Why use Backspace to reach an
international audience?
International Link Building
To boost your rankings in international search results, securing backlinks from authoritative domains with high domain ratings is essential. Search engines take your site’s location into account, so having a local IP and obtaining local links are crucial for success in foreign markets. A data-driven approach to targeted outreach can help you acquire these valuable backlinks and enhance your brand visibility while increasing your domain authority. We offer solutions like Suggested Outreach reports and international backlink campaigns to help expand your global search presence. With our expertise, you can identify and pursue backlinks from trusted, high-profile websites around the world.
Reach Your Audience,
No Matter Their Location
Creating topically rich content for international markets can be challenging, especially when managing remote teams. However, using the SEO Content Assistant can help ensure that the content your writers produce captures Google’s attention effectively.
Ensure your metrics aren’t lost in translation. With geotargeted data and clear analyses from GSC Insights, you can easily understand how your website performs internationally.
Boost your discoverability by targeting high-value backlinks from globally recognized and influential websites. Although remote work can make reaching potential publication partners challenging, the Search Atlas Suggested Outreach report simplifies the process by identifying link opportunities for you.
Frequently Asked Questions
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Using Backspace & Search Atlas for International SEO
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International Technical SEO
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International SEO Basics
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Other SEO Offerings
A ccTLD, or country code top-level domain, is a domain extension specific to a country. The "cc" stands for "country code," and TLD stands for "top-level domain."
Your international SEO strategy depends on your business type, target countries, and budget. Maintaining a ccTLD can be more costly, as each ccTLD requires its own domain authority (DA) building, which can be time-consuming and labor-intensive.
Choosing the right URL structure for your needs is crucial. Deciding between a new domain, ccTLDs, gTLDs with language parameters, subdomains, or subdirectories can save you time and money while accelerating your path to top-ranking positions. An SEO strategist can help you make the best decisions for your business and optimize your investment.
If you want to update your site’s hreflang tags, you’ll need to follow a few simple steps.
First, you’ll need to identify which pages on your site need to be updated. You can do this by importing your URL into the SEO Content Assistant then using the Techincal checker, where you will find your hreflang attribute.
Once you’ve done that, you can update the hreflang tags (or hreflang attributes) on those pages using the correct syntax. Finally, you’ll need to verify that the updated tags are working correctly.
An international subdomain is used to represent a specific country or region outside of the one where the domain is registered. For example, "co.uk" represents the United Kingdom, while "ca.us" represents Canada.
The subdomain helps Google determine which version of your site should appear in international search results. When an international user performs a search query for which you rank, the subdomain directs Google to show the language or region-specific version of your page.
A subfolder is a folder within a domain used to organize website content. For instance, if a company’s website is located at example.com, they might create a subfolder called "products" to house all their product information. This organization helps visitors easily find what they’re looking for and keeps the website structured.
When optimizing for foreign languages, update your subfolders to align with how your target audience categorizes information for the best URL structure.
International SEO involves optimizing your website and content for foreign search engines. While the fundamentals of SEO remain the same, there are key considerations when targeting international audiences.
First, research the popular search engines in your target markets and adapt your website and content to their specific algorithms. You’ll also need to localize your site and content for each market, using the appropriate language and cultural references.
To maximize your international SEO efforts, create and promote localized content and specific keywords that resonate with foreign audiences. This can include blog posts, videos, infographics, and more. By targeting international audiences with relevant and engaging content, you can improve your website’s search engine rankings and attract more visitors from around the world.
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“They are dedicated to our success and offer valuable feedback on our ideas, even on projects beyond our main SEO focus. I appreciate their flexibility with shorter-term contracts, unlike the typical 1-year commitments from other SEO firms. Most importantly, they consistently deliver on their promises.”
Brad Brenner
Ph.D, Co-Founder & CEO Therapy Group DC
