Struggling to rank in local search results? We specialize in helping local businesses climb to the top of local search rankings.

We enhance your video content’s ranking on search engines and YouTube with real views, likes, subscribers, and sustained user engagement. Kickstart your YouTube channel with our safe and effective growth services!

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Link placements with software SEO tools

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Blog posts across more than 500 industries

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In-depth SERP keyword analysis

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Keywords indexed in our database

800+ organizations trust Backspace to drive growth

Why Partner with a Local SEO Agency?

Local SEO focuses on improving your site’s visibility for location-based searches. Whether you’re a law firm, café, dentist, or plumber, people often use search engines to find local businesses. Effective local SEO helps search engines understand your location, the markets you serve, your offerings, and the best ways for customers to connect with you.

Local SEO Basics

Local Search Rankings

We help you achieve top-ranking positions in search engine results pages (SERPs) for location-based searches and relevant keyword phrases.

Google Map Pack

Get featured in the Google Map Pack to increase site visitors, foot traffic, phone calls, and bookings for your local business.

Local Directories

We list your business in local directories and ensure your citations are accurate and consistent.

Online Review Sites

We enhance your presence and reputation across major online review sites and those specific to your industry.

Ready to boost your local map pack visibility?
Get started with our local SEO services.

What’s Included in Local SEO Campaigns?

Local Citations

Google Business Profile

Google Map Pack

Local Backlink Signals

On-Page Local SEO

There are thousands of review sites and data aggregators across the internet. From Yelp and TripAdvisor to Angie’s List and your Google Business Profile, keeping your business listings up-to-date and consistent for users and search engines is no small task. Our local SEO agency leverages a network of thousands of essential business directories that major search engines crawl, maximizing your online visibility through submissions across all these major platforms.

Google relies on your Google Business Profile to gather key information about your business and display it when users click on your name in the Google Map Pack. Our SEO service includes setting up your profile or ensuring it has all the necessary elements to boost local keyword rankings and drive more visitors to your website or physical location.

Showing up in the Google Map Pack can make or break most local businesses. When users search for local options nearby, the Google Map Pack helps them easily find the information they need—such as directions, store hours, or contact details—to decide whether to choose your products or services. Our SEO team will ensure your local business takes advantage of every opportunity to edge out your biggest local competitors in the Map Pack. to find the information they need to make a decision of whether to choose your local products or services, whether directions, store hours, or contact information. Our SEO team will make sure your local business leverages every advantage so you can edge out your biggest local competitors in the map pack.

When another page links to your business, it’s like casting a vote of confidence in your product or service. At BACKSPACE, we ensure your backlinks include location-based anchor text or other local language that enhances your local search visibility. Through 100% organic outreach to webmasters and publications, we secure high-quality backlinks that boost your local search presence and overall reputation with search engines.

When someone enters a local query into a search engine, the engine scans the web for the most relevant results based on your webpage content. From targeting long-tail keywords to creating locally-focused blog content and including your physical address in your header or footer, our local SEO strategists know the optimizations that will make your site content more locally relevant.

Increase Phone Calls and Bookings

Ranking at the top of the Google Map Pack can significantly increase phone calls, bookings, and foot traffic to your business. It’s a powerful, cost-effective way to attract more interest in your products or services, as users can easily get directions from mobile searches.

Local SEO Audits

If you’re unsure about the accuracy of your local citations and directory listings, we can perform an audit to identify any discrepancies affecting your local search rankings. Once we pinpoint the necessary updates or corrections, we’ll make the changes for you, saving you time and helping to improve your local search visibility.

Improve your Online Reviews

Without a solid foundation of positive reviews on major review sites, it’s difficult for your local business to rank well in search results. Google uses these reviews to assess your business’s reputation. While citations provide basic business information, reviews offer insights into your reputation. Our local SEO strategists can help optimize your business page on review sites and leverage positive reviews with features like schema.org to boost your visibility and credibility.

Other Local SEO Services

Location-Specific Landing Pages

If your local business has multiple locations, it’s essential to have a separate landing page for each one. Each location page should contain information specific to that geographic area. Our SEO strategists will ensure you have the necessary on-page optimizations, such as location maps, CTA buttons, social media widgets, and targeted keywords in your page titles, so your location pages rank well and drive conversions.

Online Review Management

Monitoring and responding to online reviews is a crucial part of a local SEO strategy. By outsourcing your review management to BACKSPACE, we’ll ensure your business fully utilizes all the features of major review platforms to enhance customer support and improve keyword rankings. From responding to reviews and reporting fake ones to optimizing profile pages, our local SEO experts will help protect your reputation.

Remove Duplicate Listings

If you have more than one business listing on an online directory like Google Business Profile (formerly Google My Business), Google may penalize your website and limit your visibility in search results. These duplicates often happen due to automation or data changes, but it’s crucial to identify and remove them. Our local SEO experts will ensure there are no duplicate listings, helping you avoid penalties and making sure new customers find the accurate information they need about your business.

Pricing

Local SEO focuses on specific locations with citati ons tailored to each one.
Pricing varies based on the number of locations you want to optimize.

Local SEO Optimization

Web Search Optimization

Proximity Audit
UTM Tracking Analysis
Services Suggestions
Category Suggestions
Operational Hours
Contact Numbers and Addresses
Listing Verification
Review Analysis
Social Profiles & Links

Local SEO Optimization

Web Search Optimization

GBP Audit
UTM Tracking Implementation*
Services Updates*
Operational Hours*
Accurate Contact Information*
Description Optimization*
Local Heat Map for 1 Keyword
High-Quality Local Citations
Monthly Listing Management

*Requires Management Access to your listing.

Local SEO Optimization

Web Search Optimization

GBP Audit
Everything included in Package 1
Competitor Monitoring
Review Monitoring
Review Response*
Google Image Optimization*
Google Post Creation*
Local Heat Maps for +2 Keywords

*Requires customer input.

Need a Customized Local SEO Campaign? Backpacemarketing Can Help.

What Sets Backpacemarketing Local SEO Apart?

Link Building Expertise

BACKSPACE has built a strong reputation as a top-tier link-building provider. When it comes to localized backlink signals, we can give your local website the authority boost it needs—all within 30 days.

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Local SEO Software

For business owners or marketers interested in an SEO dashboard, our software platform, SearchAtlas, offers a suite of local SEO tools for keyword research, reporting, order management, and more.

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Exceptional Client Experience

You’ll love our client services SEO team. With full transparency, clear communication, and detailed reporting, you’ll know exactly what deliverables are included in your local SEO work and see the results firsthand!

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No Minimum Contracts

Our SEO agency doesn’t lock business owners into long-term contracts or lengthy campaigns. We believe our local SEO work and exceptional client experience will keep you coming back!

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The #1 SEO platform for site owners, digital marketers, and SEO professionals.

“We could rely on their timely delivery to keep our project on track.”

“They have been proactive in understanding our goals, requirements, and timelines.”

“Their attentiveness to our concerns has been remarkable.”

“They were professional, timely, responsive, and easy to work with.”

“They demonstrated a willingness to adapt to the evolving circumstances and worked collaboratively with us.”

Local SEO Case Studies

Discover how we’ve utilized local SEO services to boost web traffic and generate revenue for hundreds of local businesses.

Luxury home interior company skyrockets organic traffic

06 Jun 2023

Laser Hair Removal Company Skyrockets

05 Jun 2023

Ecommerce traffic soars with technical SEO campaign

06 Jun 2023

Ecommerce retailer doubles organic traffic in 3 months

06 Jun 2023

Frequently Asked Questions

What does local SEO involve?

Local SEO is all about optimizing your website’s content to rank well in local or regional searches. Google evaluates local rankings based on three main factors: distance, prominence, and relevance. This means making your content highly relevant to local searches, boosting your prominence through backlinks and local listings, and ensuring your address is clearly visible on your site. This helps Google effectively promote your content to users in your area.

How important is local SEO?

Most people use search engines to find local shops, stores, or services. As a result, businesses that appear at the top of the Google Map Pack are more likely to get bookings, phone calls, reservations, or foot traffic. Google promotes local businesses based on accurate listing information, relevance to search queries, and a strong reputation supported by online reviews and authority signals. To align with these factors and boost your visibility, prioritizing local SEO is crucial!

How do I know what local optimizations I need?

Our team will start with a local audit to evaluate your website's current organic presence. Based on our findings, we'll provide tailored recommendations for improvement. Your optimizations will likely involve a combination of Google Business Profile (GBP) enhancements, local citations, link building, and adjustments to on-site content. This comprehensive approach will address all the key ranking factors for local search.

What if I need a local SEO service not mentioned on this page?

Contact our team for more information on pricing options not covered in our packages. We can create a customized local SEO package tailored to your business's unique goals.

I am interested in your local SEO software. How do I get started?

Create an account with Search Atlas to access our Local Heatmap and Local Optimizations tools!

Do you offer other SEO services?

Yes! We are a full-service SEO agency offering a range of digital marketing services. Let us know what additional deliverables you need beyond local SEO, and we'll tailor our services to meet your needs.

Can I combine local SEO citation management with other SEO services?

Absolutely. Our monthly campaigns are perfect for local or small businesses looking for a comprehensive SEO strategy. Explore our managed SEO campaigns designed specifically for businesses like yours!

Struggling to rank in local search results? We specialize in helping local businesses climb to the top of local search rankings.

We enhance your video content’s ranking on search engines and YouTube with real views, likes, subscribers, and sustained user engagement. Kickstart your YouTube channel with our safe and effective growth services!

800+ organizations trust Backspace to drive growth

Why Partner with a Local SEO Agency?

Local SEO Basics

Ready to boost your local map pack visibility? Get started with our local SEO services.

What’s Included in Local SEO Campaigns?

Increase Phone Calls and Bookings

Local SEO Audits

Improve your Online Reviews

Other Local SEO Services

Location-Specific Landing Pages

Online Review Management

Remove Duplicate Listings

Pricing

GBP Audit

Local SEO Package

Local SEO Package Plus

Need a Customized Local SEO Campaign? Backpacemarketing Can Help.

Multiple Locations / Listings

Geo-Targeted Link Building

What Sets Backpacemarketing Local SEO Apart?

Link Building Expertise

Local SEO Software

Exceptional Client Experience

No Minimum Contracts

The #1 SEO platform for site owners, digital marketers, and SEO professionals.

Local SEO Case Studies

Luxury home interior company skyrockets organic traffic

The Backspace Team

Laser Hair Removal Company Skyrockets

The Backspace Team

Ecommerce traffic soars with technical SEO campaign

The Backspace Team

Ecommerce retailer doubles organic traffic in 3 months

The Backspace Team

Frequently Asked Questions

See why the world’s top companies choose Backpacemarketing to drive leads, traffic, and revenue.

Schedule Your Meeting With Us

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Ready to boost your local map pack visibility?
Get started with our local SEO services.