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Luxury Home Interior Company Skyrockets Organic Traffic
Discover how Backspace empowered an enterprise brand to harness the power of keywords, content, and link building to boost revenue and grow their market share.
Problem:
Enterprise-level websites with significant brand recognition often attract many organic clicks through branded searches. However, to capture new audiences and expand visibility, it’s crucial to rank well for non-branded searches—keywords directly related to specific products and services.
Our client, a luxury home interior brand, was generating most of their organic traffic from searches that included their brand name. They aimed to enhance their visibility by ranking for non-branded keywords, attracting new audiences unfamiliar with their brand. By focusing on more product-related keywords, they sought to reach potential customers and expand their market share.
Solution:
BACKSPACE launched an extensive link-building campaign targeting the client’s top product pages. Our approach involved securing contextually relevant backlinks with keyword-rich anchor text from reputable, industry-specific websites. By enhancing the client’s anchor text distribution with keywords like “bedding,” “duvet covers,” and other product-specific terms, we anticipated improved rankings for these pages and an increase in organic clicks from targeted product-related searches.
Results:
Following the implementation of the Olympus link-building package, our client saw substantial growth in organic clicks for all product-related keywords targeted by the campaign. Additionally, impressions increased dramatically as Google began ranking the client’s web pages for non-branded keywords, reflecting the topical relevance of their products.
During the 8-month campaign, BACKSPACE successfully built 211 backlinks through manual outreach and original content, utilizing a Google-compliant link-building strategy. Most of these backlinks came from websites with Domain Authority ranging from 60 to 90+, significantly boosting the client’s overall Domain Rating and site authority in the eyes of search engine crawlers.
Focusing on boosting keyword rankings for product-related terms resulted in a substantial increase in total keywords within just 30 days of the campaign’s launch in July 2022. This surge in keyword visibility quickly translated into a rise in organic clicks, which followed within 2-3 months as Google began featuring the client’s product pages more frequently and in higher positions.
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