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Personal Injury Law Firm Increases Organic Traffic 186% In Just One Year With Backspace SEO Strategy.
The BACKSPACE team reveals how it helped a law firm boost its authority and web traffic.
Problem:
The personal injury law firm noticed a decline in brand visibility and organic traffic after reviewing their website metrics. To address these issues and stop further decline in their digital presence, they contacted BACKSPACE for assistance.
Although the client already had some backlinks, they sought to boost their number with relevant, authoritative links to enhance their search engine rankings. They also aimed to use strategic keywords to increase their discoverability.
Solution:
The client selected the Everest Link-Building plan, which offered monthly backlinks, keyword strategy analysis, daily keyword rank tracking, a dedicated account manager, multimedia-rich content, publications, and full access to a dashboard with live chat and real-time order tracking.
BACKSPACE focused on identifying keywords pertinent to the personal injury law sector that would effectively engage the target audience. Our team pinpointed high-visibility keywords in search engines and aligned them with the site’s objectives for strategic backlink implementation.
This keyword research aimed to identify terms that would boost the site’s position in search engine results pages (SERPs). The objective was to not only improve search rankings but also to effectively target the right audience, increasing qualified traffic, phone calls, and overall brand visibility.
Additionally, our link-building strategy emphasized branded anchor text, which helped reinforce the client’s brand identity and increased its recognition across the web.
Link building was crucial to this strategy, as backlinks are a well-established ranking factor in Google’s algorithms. The BACKSPACE team identified reputable, industry-related websites for linking opportunities and developed original content with contextually relevant links back to the law firm’s site.
The BACKSPACE team ensured that visitors to the linked sites were genuinely interested in the content, which is crucial for maintaining relevance and engagement, and also benefits SEO results. Additionally, BACKSPACE verified that these sites had strong backlinks and that the target site was viewed as trustworthy.
Results:
In less than six months, Google recognized the website’s increased influence and importance, significantly improving its overall search engine ranking potential. Branded visits surged from 2,797 to 8,502 during this period, marking a 204% increase.
Additionally, total organic traffic rose from 6,760 to 19,340, representing a 186% increase.
The client decided to continue working with BACKSPACE to achieve even better results using top SEO tactics, thanks to these impressive outcomes.
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