Programmatic Advertising
We assist both new and established brands in accelerating their growth as a full-service planning, design, and digital marketing agency.
What we do
UNLEASH THE POWER OF Programmatic
ADS FOR YOUR BRAND
At BACKSPACE, we do more than just run ads; we craft a compelling story about your brand across various channels and formats. Our automated solutions are tailored to meet your specific marketing goals, whether through eye-catching display ads, rich video content, or native ads that integrate seamlessly into your site.
What is Programmatic
Advertising?
Programmatic advertising involves the automatic buying and selling of online ads using AI and real-time bidding. This technology helps identify optimal placements across mobile, display, video, and social platforms. BACKSPACE leverages these advancements to ensure your ads are positioned in the most effective digital spots.
Video Ads
Programmatic video involves placing video ads across various websites instantly, targeting specific audiences to enhance relevance and engagement. BACKSPACE combines compelling storytelling with precise targeting in programmatic video to maximize the effectiveness of your ads.
Display Ads
Digital display advertising encompasses online text, images, banners, videos, and audio used to promote products. The primary goal is to place company ads on external websites. These ads are designed to be engaging, facilitating a deeper connection between brands, marketers, and users.
Native Ads
Native programmatic advertising involves placing ads in formats that blend seamlessly with the media where they appear, matching the look, feel, and functionality of the content. BACKSPACE excels at creating native ads that integrate naturally with users’ experiences, enhancing engagement without disrupting their experience.
How Does Programmatic
Advertising Work?
Programmatic advertising uses algorithms and data to determine the best placements for ads in real time, optimizing where and when ads appear. BACKSPACE excels in managing these processes, ensuring that your ads reach the right audience quickly and effectively.
Company stats
We’ve helped our clients generate over $250 million from ads, and we continue to drive even more revenue for them every day.
Profit
Years
We’ve helped businesses of all kinds strengthen their brands and create projects that attract more visitors, boost sales, and increase revenue.
Projects
Our Google Ads Agency
BACKSPACE helps you connect with the right audience at the right time and place using advanced targeting tools. By focusing on demographics, behaviors, context, and location, we ensure that your ads reach the most relevant groups, boosting the effectiveness of your campaigns.
We use sophisticated formulas and data analysis to optimize ad campaigns in real-time. At BACKSPACE, we monitor key performance metrics such as click-through rates, conversion rates, and engagement levels. By adjusting targeting parameters and creative elements based on this data, we enhance campaign effectiveness and boost your return on investment (ROI).
BACKSPACE provides brands with comprehensive and transparent data tools to track campaign performance and key metrics. By leveraging detailed data and insights, brands can gain valuable understanding of audience behavior, ad effectiveness, and overall campaign impact. This enables them to make informed decisions and refine their strategies for better results.
Our services are flexible enough to accommodate brands of all sizes and budgets. Whether you’re looking to run a small-scale test campaign or a large-scale national rollout, BACKSPACE can tailor its offerings to fit your needs and budget. We also provide brands with extensive control over their campaigns, allowing you to adjust targeting, budgeting, and creative assets at any time to achieve the best results.
BACKSPACE® provides brands with access to premium inventory across a broad network of trusted media partners. This ensures high-quality ad placements that enhance your brand’s reputation and increase visibility.
Our programmatic platform helps brands achieve their advertising goals while maximizing return on investment (ROI). It does this by efficiently allocating funds to the most effective channels and placements.
BACKSPACE® offers a range of creative ad formats, including rich media, interactive, and dynamic creatives, designed to capture attention and engage audiences. These formats enhance conversion rates and improve brand recall.
Our team of experienced ad experts guides brands through the complexities of programmatic advertising, helping them achieve their goals with confidence. We provide dedicated support and strategic advice throughout the entire campaign lifecycle.
Testimonials
Success stories
descriptive Niche
descriptive Niche is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
descriptive Niche
descriptive Niche is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
descriptive Niche
descriptive Niche is an eclectic and vibrant clothing accessories brand headquartered in Clearwater, Florida. Renowned for..
58%
Increase in website conversion rate
58%
Increase in website conversion rate
01.
Strategic Planning and Goal Setting
BACKSPACE begins by understanding your brand’s marketing goals, target audience, and competitive landscape. This initial step ensures that all programmatic efforts align with your brand’s core objectives. We collaborate with you to establish clear, measurable KPIs for the campaign, such as brand awareness, lead generation, or sales.
02.
Creative Development and Optimization
Leveraging community insights, the BACKSPACE creative team designs engaging and visually appealing display ads. These ads are optimized for various sizes and formats to capture attention and effectively convey the brand’s message. We conduct A/B testing on elements such as headlines, images, and calls to action (CTAs) before launching the final ads.
03.
Monitoring, Analysis, and Optimization
Once the campaign launches, BACKSPACE monitors key performance indicators (KPIs) such as click-through rates (CTRs), conversion rates, and return on ad spend (ROAS) to assess ad performance. We continuously refine the campaign based on performance data, making real-time adjustments to targeting parameters, bidding strategies, and creative elements to enhance engagement and conversion rates.
Programmatic Advertising Services
01.
Dynamic Creative Optimization (DCO)
BACKSPACE identifies and segments the most relevant audiences based on demographics, interests, behaviors, and other factors. This enables you to create highly targeted and personalized ads, which boosts engagement and conversion rates.
02.
Audience Targeting and Segmentation
Our team utilizes advanced data analytics to identify and segment target audiences based on factors like age, gender, interests, behaviors, and more. We also employ sophisticated targeting methods, including retargeting, contextual targeting, and lookalike audience targeting, to effectively reach potential customers.
03.
Creative Services and Optimization
Our team designs visually appealing and engaging ads tailored to the campaign’s goals and the target audience’s preferences. We conduct A/B testing and adjust ad creatives based on performance metrics to maximize click-through rates and conversions.
04.
Programmatic Buying and Real-Time Bidding (RTB)
BACKSPACE leverages programmatic buying technologies to acquire ad space swiftly and cost-effectively through real-time bidding systems. This ensures that ads are placed in optimal locations at the most competitive prices.
05.
Data Analytics and Performance Tracking
Our comprehensive analytics and reporting tools allow you to track key performance indicators (KPIs) such as views, click-through rates (CTRs), conversion rates, and return on ad spend (ROAS).
06.
Consultation and Support
BACKSPACE helps companies understand the nuances of automated display advertising and how it integrates with their overall marketing strategy. We keep you informed about the latest trends, best practices, and innovations in algorithmic advertising.
BACKSPACE
What is programmatic advertising and how can BACKSPACE enhance my brand’s digital strategy?
Programmatic display advertising automates the buying and selling of online ad space using data and technology. This allows ads to be placed on websites, social media platforms, and other digital channels in real time. BACKSPACE utilizes sophisticated algorithms to target specific audiences, ensuring your ads reach the right people at the optimal time and in the most effective way to drive engagement and conversions.
How does BACKSPACE target the right audience for my ads?
BACKSPACE uses advanced data analytics, audience segmentation, and targeting strategies to ensure your ads reach the most relevant individuals. By analyzing behaviors, interests, demographics, and other factors, we precisely target those most likely to be interested in your product or service. Throughout the campaign, this approach is continuously refined to maximize reach and impact.
What kind of ROI can I expect from BACKSPACE programmatic services?
BACKSPACE aims to maximize your return on advertising spend (ROAS), though the exact ROI can vary based on your business, marketing goals, and budget. Our data-driven strategies are continually refined to ensure ads are placed in optimal locations to drive engagement, conversions, and overall ROI. We provide clear reports and detailed data to help you track results and measure success.
Can BACKSPACE manage programmatic advertising across different channels and formats?
Absolutely. Cross-channel programmatic buying is a specialty at BACKSPACE. We manage ads across various platforms, including display, video, social media, mobile, and more. From simple banners to rich media and interactive ads, we ensure a seamless and engaging experience for your target audience.
Can BACKSPACE provide creative services for my programmatic display ads?
You can be as involved in the process as you prefer. Whether you want us to handle everything or if you’d like to provide input and ideas throughout the campaign, we’re here to support you. We’re committed to helping you optimize your Google Ads strategy and make it a success.
