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Restaurant Equipment Supplier Escalates Organic Traffic With Keywords And Backlinks
Discover how Backspace utilized cutting-edge SEO techniques to revitalize a kitchen equipment supplier’s website, boosting organic traffic by 390% in just 11 months!
Problem:
Initially, our client struggled to gain visibility in the market. However, their goal went beyond simply increasing site traffic; they aimed to communicate their value to the right audience. They wanted to establish themselves as the top choice for restaurants nationwide to purchase tools, furniture, and other goods.
The client lacked the SEO expertise required to attract qualified traffic, build online authority, and increase conversions. They needed our expert SEO services to identify and target the right keywords, create content that resonated with their audience, implement effective SEO strategies, and run link-building programs to secure high-quality backlinks.
Our comprehensive plan was designed to enhance their online visibility, attract more of the right customers, and position them ahead of the competition in the restaurant supply market.
Solution:
Backspace brings extensive SEO experience across various industries, allowing us to understand our clients’ challenges and create tailored solutions. Our Everest Link-Building plan was selected by the client, which included a personal account manager, real-time order tracking, rich media content, keyword strategy analysis, link building, daily keyword rank tracking, and more.
Through our keyword strategy study, we identified industry-specific and topical terms. As a result, the number of organic keywords increased from 11,797 to 16,432—a 39.29% rise. By leveraging these terms, we were able to generate blog post ideas that resonated with our client’s local audience.
Their backlinks skyrocketed from 11,041 to 288,972, marking an impressive 2,517% increase. Adding backlinks from reputable sources and creating engaging, valuable content were key factors in achieving these remarkable results.
Our strategy not only boosted overall traffic but also attracted visitors who were genuinely interested in what the client had to offer.
Results:
Our efforts went above and beyond; between August 2023 and June 2024, monthly organic traffic soared from 4,141 to 20,297—a remarkable 390% increase.
We successfully ranked over 600 relevant keywords in the top three spots on search engine results pages (SERPs) and secured over 2,000 keywords between positions 4 and 10, making them significantly easier to find.
Over the past 11 months, both impressions and clicks have steadily increased, reaching a total of 10.5 million impressions and 99,900 clicks.
You should know that this food provider has been working with Backspace since October 2020. From the beginning of our partnership until May 2024, the client’s monthly organic traffic surged by 932%, and their organic keywords grew by 556%. This highlights the advantages of being a long-term Backspace customer.
This significant boost in search engine results and organic traffic has positioned the client for long-term success, demonstrating the value of customized, ongoing SEO strategies. Backspace’s expertise continues to help clients reach and engage their target audiences, leading to sustained growth and enhanced visibility.
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