Search Engine Optimisation for Cannabis Organisations
Numerous digital marketing organisations exist. By chance, we have accumulated numerous years of experience in the cannabis industry. As an increasing number of states permit the legalisation of THC, it becomes increasingly important to distinguish oneself from the throng.
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Link placements with software SEO tools
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Blog posts across more than 500 industries
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In-depth SERP keyword analysis
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Keywords indexed in our database
800+ organizations trust Backspace to drive growth
What is the reason for the necessity of SEO in your cannabis business?
The only genuine source of assistance in achieving the sales and conversion objectives necessary for the success of your business is organic traffic from Google, Google Maps, and Apple Maps. The majority of social media and advertising platforms prohibit the use of cannabis. Some states prohibit the placement of a billboard advertising a local dispensary.
Cannabis goes against most social media platforms TOS, and you can literally lose your account in a heartbeat for any number of reasons. That means that the social following that you worked so hard to build can literally disappear at a moments notice. It’s painful to watch.
Cannabis SEO Basics
Keyword Targeting and Compliance
Use targeted, CBD-specific keywords like “CBD oil benefits” or “CBD gummies for anxiety,” but ensure all claims align with FDA guidelines. Avoid unverified medical statements and focus on providing informative, research-backed content.
Content That Educates and Converts
Create engaging, value-driven content like blogs, FAQs, and product guides. Educational content builds trust, while optimized product descriptions improve conversions. Include long-tail keywords and answer common customer questions about CBD usage, legality, and benefits.
Local and Cannabis CBD Seo Optimization
For local CBD businesses, prioritize location-based keywords and Google Business Profile optimization. For e-commerce, focus on optimizing product pages with clear descriptions, alt tags, and schema markup to enhance visibility and improve search engine rankings.
Trustworthy Backlink Strategy
Build backlinks from reputable CBD and health-related websites to establish domain authority. Choose quality over quantity, targeting publishers and blogs with high engagement and relevance to the CBD niche while maintaining compliance with advertising restrictions.
Are you prepared to increase the visibility of your local map pack?
Begin by utilising our Cannabis CBD SEO services.
What’s Included in Cannabis CBD Seo Campaigns?
- Local Citations
There are thousands of review sites and data aggregators across the internet. From Yelp and TripAdvisor to Angie’s List and your Google Business Profile, keeping your business listings up-to-date and consistent for users and search engines is no small task. Our local SEO agency leverages a network of thousands of essential business directories that major search engines crawl, maximizing your online visibility through submissions across all these major platforms.
- Google Business Profile
Google relies on your Google Business Profile to gather key information about your business and display it when users click on your name in the Google Map Pack. Our SEO service includes setting up your profile or ensuring it has all the necessary elements to boost local keyword rankings and drive more visitors to your website or physical location.
- Google Map Pack
Showing up in the Google Map Pack can make or break most local businesses. When users search for local options nearby, the Google Map Pack helps them easily find the information they need—such as directions, store hours, or contact details—to decide whether to choose your products or services. Our SEO team will ensure your local business takes advantage of every opportunity to edge out your biggest local competitors in the Map Pack.
to find the information they need to make a decision of whether to choose your local products or services, whether directions, store hours, or contact information. Our SEO team will make sure your local business leverages every advantage so you can edge out your biggest local competitors in the map pack.
- Local Backlink Signals
When another page links to your business, it’s like casting a vote of confidence in your product or service. At BACKSPACE, we ensure your backlinks include location-based anchor text or other local language that enhances your local search visibility. Through 100% organic outreach to webmasters and publications, we secure high-quality backlinks that boost your local search presence and overall reputation with search engines.
- On-Page Local SEO
When someone enters a local query into a search engine, the engine scans the web for the most relevant results based on your webpage content. From targeting long-tail keywords to creating locally-focused blog content and including your physical address in your header or footer, our local SEO strategists know the optimizations that will make your site content more locally relevant.
National Search Engine Optimisation for Cannabis
Although Social Media is an excellent option for a new business, there are numerous potential hazards when marketing a cannabis company online. Restrictions on the posting of content and advertisements are among the most significant. The sale of cannabis online is prohibited by social media platforms.
Every day, pre-qualified clients can be directed to your website by optimising it for targeted searches. Your business can benefit from a properly strategised digital marketing strategy for local and/or national SEO, regardless of whether you are a local or medical dispensary, service provider, consumption lounge, lawyer, or accountant.
Local Search Engine Optimisation for Cannabis
Optimisation at the local level SEO strategies are effective for both your website and your Maps listings. Google Maps alone has over 154 million monthly users. If your cannabis business is not visible on Maps searches, you are overlooking the potential for thousands of walk-in visitors to your establishment each month.
The SEO team at Cannabiz Marketing Solutions is well-versed in the process of optimising your site and your maps listing for local and near me queries. Your dispensary or business can attract business throughout the day by appearing in local searches.
SEO's marketing ROI
SEO may appear to be the most sluggish form of digital marketing in comparison to paid advertisements or social media. The reality is that organic traffic may require some time to become effective; however, the advantages are undeniable. Search Engine Optimisation is an absolute necessity for cannabis enterprises. By employing an experienced staff that is well-versed in their respective fields, you can concentrate on the operations of your business.
Other Cannabis CBD Seo Services
Location-Specific Landing Pages
If your local business has multiple locations, it’s essential to have a separate landing page for each one. Each location page should contain information specific to that geographic area. Our SEO strategists will ensure you have the necessary on-page optimizations, such as location maps, CTA buttons, social media widgets, and targeted keywords in your page titles, so your location pages rank well and drive conversions.
Online Review Management
Monitoring and responding to online reviews is a crucial part of a local SEO strategy. By outsourcing your review management to BACKSPACE, we’ll ensure your business fully utilizes all the features of major review platforms to enhance customer support and improve keyword rankings. From responding to reviews and reporting fake ones to optimizing profile pages, our local SEO experts will help protect your reputation.
Remove Duplicate Listings
If you have more than one business listing on an online directory like Google Business Profile (formerly Google My Business), Google may penalize your website and limit your visibility in search results. These duplicates often happen due to automation or data changes, but it’s crucial to identify and remove them. Our local SEO experts will ensure there are no duplicate listings, helping you avoid penalties and making sure new customers find the accurate information they need about your business.
Pricing
Local SEO focuses on specific locations with citati ons tailored to each one.
Pricing varies based on the number of locations you want to optimize.
Pricing varies based on the number of locations you want to optimize.
GBP Audit
One-Time Cost
Local SEO Optimization
Web Search Optimization
- Proximity Audit
- UTM Tracking Analysis
- Services Suggestions
- Category Suggestions
- Operational Hours
- Contact Numbers and Addresses
- Listing Verification
- Review Analysis
- Social Profiles & Links
Local SEO Package
Billed monthly, from:
Local SEO Optimization
Web Search Optimization
- GBP Audit
- UTM Tracking Implementation*
- Services Updates*
- Operational Hours*
- Accurate Contact Information*
- Description Optimization*
- Local Heat Map for 1 Keyword
- High-Quality Local Citations
- Monthly Listing Management
*Requires Management Access to your listing.
Local SEO Package Plus
Billed monthly, from:
Local SEO Optimization
Web Search Optimization
- GBP Audit
- Everything included in Package 1
- Competitor Monitoring
- Review Monitoring
- Review Response*
- Google Image Optimization*
- Google Post Creation*
- Local Heat Maps for +2 Keywords
*Requires customer input.
Need a Customized Local SEO Campaign? Backpacemarketing Can Help.
Multiple Locations / Listings
Have hundreds of listings?
Contact us for bulk pricing options.
- Structured Citations Audit
- Structured Citations Clean-Up
- Reputable Industry Citations Sprint
- Monthly Citation Monitoring
Geo-Targeted Link Building
Already have your local business listings covered, and only need unstructed citations? We can help!
- Hyper-Local Resources
- Localized Content
- High-Authority Link Building
- 30 Day Delivery
What Sets Backpacemarketing Local SEO Apart?
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Link Building Expertise
Link Building Expertise
BACKSPACE has built a strong reputation as a top-tier link-building provider. When it comes to localized backlink signals, we can give your local website the authority boost it needs—all within 30 days.
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Local SEO Software
Local SEO Software
For business owners or marketers interested in an SEO dashboard, our software platform, SearchAtlas, offers a suite of local SEO tools for keyword research, reporting, order management, and more.
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Exceptional Client Experience
Exceptional Client Experience
You’ll love our client services SEO team. With full transparency, clear communication, and detailed reporting, you’ll know exactly what deliverables are included in your local SEO work and see the results firsthand!
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No Minimum Contracts
No Minimum Contracts
Our SEO agency doesn’t lock business owners into long-term contracts or lengthy campaigns. We believe our local SEO work and exceptional client experience will keep you coming back!
Local SEO Case Studies
Discover the methods we have employed to increase web traffic and generate revenue for hundreds of local businesses through the use of local SEO services.
Frequently Asked Questions
- Local SEO Basics
- Service Pricing
- Other SEO
- All
How long does it take to get results with Cannabis SEO?
SEO services in general are known as the slowest form of internet advertising since the changes made to your site today could take 3-6 months (or longer) to affect your websites rank results. Some cannabis niches (like CBD oils or Delta 8) can take a vast amount of time and a large monthly budget to see any results from. Although it takes time to rank, SEO is the most consistent form of lead generation and traffic for cannabis companies. With Ad restrictions and Social Media restrictions, organic search results will drive qualified content to your site every day once you start ranking on page 1.
There are many factors to consider when it comes to ranking a site and what keywords to go after. Schedule a call with us to discuss your business and we will let you know what you can expect.
What’s the difference between a Cannabis SEO agency and a regular digital marketing agency?
A Cannabis SEO agency focuses on cannabis SEO, which takes a good amount of understanding. A normal agency is usually a social media/ PPC marketing company that outsources their SEO to freelancers or another agency altogether. Plenty of digital marketing companies promise the world to their customers but can’t deliver because don’t understand the cannabis industry.
While we do offer a number of different services, our main focus is and always has been SEO for small businesses! The team at BACKSPACE have spent a ridiculous amount of time, energy and money on training and education to stay current and at the top of our game with search engine optimization. For everything else, we have developed trusted partners over the years that we know will take good care of you and work seamlessly in tandem with us.
We have added on team members with specific skill sets to cover all the check boxes needed to help any cannabis business scale online.
Do you perform your SEO services in-house?
The only way we can assure our quality stays top notch is by having our SEO consultants do everything in house and passing the benefit on to you. Cannabiz Marketing Solutions has handpicked team members from all over the world. We can actually tell you what is going on with your project every step of the way because WE are working on it. Unlike other DMA’s that literally outsource all of their “SEO” to other agencies or try to hire a couple of new freelancers every couple months, we do handle it all ourselves. Because of this, we are very picky about the clients that we work with. With us, it’s about way more than running a 7 figure agency and having tons of clients. We actually care about getting our clients results.
What makes you different from other SEO companies?
We care about getting our clients results that generate revenue. We make sure the results we deliver justify the investment. Our core principles help us establish long lasting relationships with out clients.
Many SEO companies will send you a monthly report, and only talk to you when there’s an issue with the invoicing ( You may have had this experience already).
We pride ourselves in understanding your goals, and working with you to achieve them. While we love to communicate great news to our clients, we actually prefer to schedule at least one monthly meeting to go over the work being done and cover what’s happening next. Many of our clients are too busy to talk after a few months of SEO work…. which just means that we are doing our job 🙂
How can local search engine optimization (SEO) benefit a cannabis dispensary in terms of billboard marketing strategy?
Local SEO can help a cannabis dispensary rank higher in search results, which can drive more traffic to its online platform and physical location. This increased visibility may lead to improved billboard advertising effectiveness as potential customers will be more likely to recognize the brand.
What are the key components of an effective local SEO strategy for a cannabis dispensary?
The key components include optimizing the dispensarys Google My Business listing, using relevant keywords throughout the website, generating positive reviews on platforms like Yelp or Google Reviews, creating locally-focused content, and leveraging social media platforms for local engagement.
How does customer experience relate to a cannabis dispensarys local SEO efforts?
A positive customer experience can lead to good reviews and word-of-mouth recommendations both of which enhance local SEO. Also, user-friendly website design and clear information about productsservices contribute to better user experience and improve bounce rates affecting ranking positively.
A positive customer experience can lead to good reviews and word-of-mouth recommendations both of which enhance local SEO. Also, user-friendly website design and clear information about productsservices contribute to better user experience and improve bounce rates affecting ranking positively.
Yes, billboard marketing can indirectly influence local SEO. An attractive billboard campaign that includes the business name or website could prompt people to search for it online, increasing organic search volume which is one factor considered by search engines in rankings.
Which factors should be considered when integrating traditional marketing strategies like billboards with digital strategies like local SEO for a cannabis dispensary?
Factors that should be considered include consistency in branding across all platforms, correct use of keywords on billboards that aligns with those used in digital platforms and ensuring tracked URLs or QR codes are included on billboards leading visitors directly to their websites improving organic traffic.
